Meme Ads: The Formats That Sell Without Looking Like Ads

{
  "id": "split_panel_meme",
  "name": "Split Panel Meme",
  "category": "Meme / Pattern Interrupt",
  "objective": "Analyze the uploaded product image and create a scroll-stopping split-panel meme advertisement that contrasts the customer's frustration without the product against their satisfaction after using it. Generate all headlines and offer copy dynamically from the uploaded product, mimicking the aesthetic of a viral organic meme repost rather than a polished commercial.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Single vibrant saturated flat-fill color dominating the entire frame such as hot pink, electric blue, sunshine yellow, or a bold accent color pulled from the uploaded product packaging. No texture or gradient."
  },
  "scene": {
    "style": "Native social media meme aesthetic adapted into a paid advertisement. Feels like an organic Instagram or TikTok repost, not a designed ad.",
    "layout": "Vertical canvas split into two equal side-by-side panels occupying the middle 70% of the frame with a small visible gap between them.",
    "lighting": "Flat, punchy, high-contrast lighting matching viral meme culture. No moody studio depth."
  },
  "composition": {
    "top_headlines": {
      "placement": "Above each panel spanning the top 15% of the canvas.",
      "layout": "Two parallel matching headlines, one per panel, identical typography and size.",
      "template": [
        "HOW I FEEL WHEN {NEGATIVE_STATE}",
        "HOW I FEEL WHEN I'M {POSITIVE_ACTION_VERB} AND {POSITIVE_OUTCOME}"
      ],
      "instruction": "Generate the negative state as the customer's biggest pain point in the product category. Coin a short catchy '-maxxing' or brand-specific action verb describing use of the product (e.g. GLOWMAXXING, FIBERMAXXING, HYDRAMAXXING) and pair with the positive daily outcome."
    },
    "left_panel": {
      "character": "Stylized 3D-rendered plastic doll-inspired figure with exaggerated features, glossy skin, and bright synthetic clothing. Pose is slumped and defeated with downcast face and dropped shoulders. Character holds a small emoji-style visual metaphor of the pain point (frowning icon, symbolic object).",
      "mood": "Deflated, frustrated, sluggish."
    },
    "right_panel": {
      "character": "The identical stylized doll-inspired figure from the left panel now standing upright with a confident radiant smile, energized posture, and slightly triumphant stance.",
      "hero_product": {
        "source": "Uploaded product image.",
        "placement": "Held proudly in one hand, angled slightly toward the camera, occupying roughly 25% of the panel height.",
        "preserve": [
          "Packaging",
          "Brand",
          "Colors",
          "Shape",
          "Label"
        ]
      },
      "mood": "Triumphant, glowing, energized."
    },
    "promotional_badge": {
      "placement": "Centered horizontally over the seam between both panels, overlapping into each panel slightly.",
      "style": "Bright yellow, orange, or contrasting oval starburst badge with bold black uppercase text and a subtle drop shadow.",
      "instruction": "Generate a believable promotional offer such as '{X}% OFF + FREE GIFTS', 'BUY 2 GET 1 FREE', 'LIMITED DROP' appropriate for the product category."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the biggest daily frustration the customer experiences without the product.",
      "Infer the emotional payoff after regular use.",
      "Coin a short punchy action verb ending in 'maxxing' or a similar culturally trendy suffix.",
      "Generate a believable promotional offer for the category.",
      "Avoid medical claims, exaggerated results, or fabricated statistics."
    ]
  },
  "design": {
    "style": "Viral meme advertisement mixed with modern DTC promotional creative.",
    "colors": "One dominant saturated background color with pure white or black headline typography. Doll figures and product should visually pop against the background.",
    "typography": "Bold uppercase condensed sans-serif such as Impact, Anton, or Bebas Neue with tight tracking and a subtle drop shadow for meme authenticity.",
    "feeling": "Humorous, relatable, scroll-stopping, culturally aware, and shareable.",
    "mobile_readability": "Headlines must remain crisp and readable on a smartphone without zooming."
  },
  "rules": [
    "Always use the uploaded product on the right-hand positive panel.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original headlines and offer copy.",
    "Never copy the reference wording.",
    "Never recreate any specific copyrighted character or franchise; use generic doll-inspired figures that are visually distinct from any trademarked property.",
    "Maintain identical character appearance across both panels with only pose and expression changing.",
    "The final advertisement should feel like a native meme repost rather than a designed commercial."
  ]
}

{
  "id": "hand_drawn_doodle",
  "name": "Hand Drawn Doodle",
  "category": "Educational Sketch",
  "objective": "Analyze the uploaded product image and create a premium educational advertisement styled like a hand-drawn ink sketch on paper. Present the product's problem and solution through simple illustrated diagrams that feel human, analog and shareable. Generate all labels and educational copy dynamically from the uploaded product.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Realistic sheet of off-white sketchbook paper with a subtle grain, gentle shadow around the edges and one visible fountain pen or fine liner resting inside the frame for authenticity."
  },
  "scene": {
    "style": "Editorial flat lay of an educational sketch, as if photographed from above on a wooden desk.",
    "lighting": "Soft natural daylight with a warm cast and gentle shadows suggesting a real physical page."
  },
  "composition": {
    "grid_layout": "Divide the page into 2 or 4 quadrants with light hand-drawn separator lines. Each quadrant contains a simple ink illustration and a short handwritten label.",
    "quadrant_content": "Fill the upper quadrants with a 'what most people do' vs 'what actually works' comparison and the lower quadrants with the consequence and the benefit. Illustrations should be sketchy figures, arrows, symbols and body diagrams appropriate to the uploaded product's category.",
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Resting on the sketchbook page in the lower-right corner, photographed realistically as if the artist placed it there for scale.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    },
    "pen_prop": "One real ink pen resting diagonally on or near the page for authenticity."
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the most common misunderstanding, wrong habit or unmet need.",
      "Generate 4 concise handwritten-style labels that follow a 'problem → cause → consequence → solution' arc.",
      "Avoid unsupported medical or scientific claims."
    ],
    "tone": "Curious, educational, human, illustrative."
  },
  "design": {
    "style": "Hand-drawn educational infographic mixed with premium editorial photography.",
    "colors": "Cream paper base, black or navy ink, one accent color from the uploaded product used sparingly for arrows or highlights.",
    "typography": "Realistic handwritten script paired with clean serif captions for headings.",
    "feeling": "Analog, thoughtful, credible, teacher-like, shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original handwritten labels.",
    "Never copy the reference wording.",
    "Sketches must appear genuinely hand-drawn rather than vector-perfect.",
    "The final advertisement should feel like a photograph of a real educational sketch, not a digital design."
  ]
}

{
  "id": "text_on_skin",
  "name": "Text on Skin",
  "category": "UGC / Testimonial",
  "objective": "Analyze the uploaded product image and create a raw UGC-style advertisement where the customer's benefit is handwritten in marker directly onto human skin. The visual should feel personal, authentic and intimate while the uploaded product is held nearby as proof.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm neutral surface such as wooden floor, tiled bathroom or plain textile that frames the close-up body shot."
  },
  "scene": {
    "style": "Close-up UGC photograph that feels captured by a real customer showing before-and-after body proof.",
    "camera": "Handheld smartphone at an intimate close range focusing on a specific body part.",
    "lighting": "Soft natural window light with warm skin tones and gentle shadows."
  },
  "composition": {
    "body_part": {
      "instruction": "Automatically select the body part most relevant to the uploaded product category, such as foot for joint or nerve support, face for skincare, stomach for digestion, hand for nails or scalp for hair.",
      "framing": "The chosen body part occupies the majority of the frame with realistic skin texture and natural imperfections."
    },
    "handwritten_text": {
      "placement": "Written directly across the visible skin.",
      "style": "Bold uppercase handwritten marker in dark brown, black or a color complementary to skin tone.",
      "template": "NO MORE {PAIN_POINT}",
      "instruction": "Generate a short 3-6 word statement expressing relief from the biggest pain point solved by the uploaded product."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Held in the frame by the other hand, entering from the top-right or side, occupying approximately 25-30% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Matching the natural window light on the body."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Choose the most relevant body part for the demonstration.",
      "Infer the single biggest relief the customer would express in their own words.",
      "Write the on-skin caption as if the customer wrote it themselves.",
      "Avoid unsupported medical or performance claims."
    ]
  },
  "design": {
    "style": "Raw UGC body demonstration with no graphic design overlay.",
    "colors": "Natural skin tones with one dark marker color for the writing.",
    "typography": "Human handwritten marker script only. No digital typography.",
    "feeling": "Personal, intimate, real, undeniable and highly credible."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original on-skin captions.",
    "Never copy reference wording.",
    "The handwritten text must appear painted or drawn directly on real skin, not overlaid digitally.",
    "The final advertisement should feel like a customer's raw before-and-after proof photo."
  ]
}

{
  "id": "educational_symptom_check",
  "name": "Dark Educational Problem Awareness Ad",
  "category": "problem_agitation",
  "objective": "Create a premium educational social advertisement that immediately captures attention by presenting a concise checklist of common symptoms or warning signs, positioning the uploaded product as the natural visual solution without making unsupported claims.",
  "canvas": {
    "aspect_ratio": "4:5",
    "background": "Deep matte black with subtle gradients and generous negative space.",
    "safe_area": "Keep all text within the central 80% for mobile readability."
  },
  "scene": {
    "environment": "Minimal studio environment with no visible room. The focus is entirely on typography and the hero product.",
    "camera": "Straight-on editorial composition.",
    "lighting": "Single warm spotlight illuminating the product from the lower side while the rest of the canvas remains dark. Soft falloff, premium cosmetic lighting and realistic shadows.",
    "mood": "Premium, informative, trustworthy and slightly dramatic."
  },
  "composition": {
    "background": "Pure black with a faint warm glow behind the product to create separation.",
    "headline": "Place a bold educational headline in the upper-left quadrant occupying roughly 20% of the canvas width. The headline introduces a problem, symptom list or customer concern relevant to the uploaded product category.",
    "list": "Directly beneath the headline display 5 to 8 concise bullet points. Each item should describe a believable symptom, frustration, misconception or customer experience. Use simple circular bullets with consistent spacing.",
    "hero_product": "Use the uploaded product exactly as provided. Position it in the lower-right quadrant occupying approximately 25 to 35% of the canvas height. Preserve packaging, colours, branding, proportions and label details exactly.",
    "product_shadow": "Place the product on a subtle invisible surface with a soft realistic shadow and a warm reflected glow.",
    "branding": "Allow only the uploaded packaging to represent the brand. No additional logos or banners.",
    "footer": "Optionally include one subtle line of supporting information or disclaimer in very small text near the bottom edge.",
    "spacing": "Maintain large margins and generous spacing between all text elements for immediate scanning.",
    "visual_hierarchy": "Headline first, bullet list second, product third."
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its intended purpose.",
      "Determine the target customer.",
      "Infer the most common customer problem or concern.",
      "Generate an educational headline introducing that problem.",
      "Create 5 to 8 concise symptom or frustration bullets that are broadly applicable and factually responsible.",
      "Avoid medical diagnoses, guaranteed outcomes and unsupported health claims.",
      "If the product is not health related, replace symptoms with common pain points, frustrations or buying signals relevant to that category."
    ],
    "tone": "Educational, concise, credible and curiosity-driven.",
    "headline_style": "Short statement or question designed to stop scrolling.",
    "body_style": "Simple checklist written in plain language."
  },
  "design": {
    "style": "Luxury direct-to-consumer editorial advertising.",
    "typography": "Modern sans-serif. Large bold headline with medium-weight bullet text. High contrast white typography.",
    "colour_palette": "Predominantly black and white with one warm accent colour derived from the uploaded product.",
    "realism": "Photorealistic product rendering with premium commercial lighting.",
    "mobile_readability": "Every line should remain readable on a smartphone without zooming."
  },
  "rules": [
    "Always use the uploaded product as the hero object.",
    "Preserve the uploaded packaging exactly without redesigning labels or branding.",
    "Generate completely original copy.",
    "Never copy wording from existing advertisements.",
    "Never fabricate scientific, medical or performance claims.",
    "Adapt the educational checklist dynamically to the uploaded product category.",
    "Design the advertisement so it appears intentionally created for the uploaded product rather than as a generic template."
  ]
}

{
  "id": "break_glass",
  "name": "Break Glass",
  "category": "Emergency Solution",
  "objective": "Analyze the uploaded product image and transform it into the hero item inside an emergency 'Break Glass' display case. Position the product as the instant solution to a common problem by generating product-specific emergency messaging.",
  "canvas": {
    "aspect_ratio": "9:16"
  },
  "scene": {
    "background": "Minimal tiled wall or clean interior surface with subtle texture, allowing the emergency display case to become the focal point.",
    "lighting": "Soft diffused studio lighting with gentle shadows and a premium editorial appearance."
  },
  "composition": {
    "display_case": {
      "placement": "Centered vertically and horizontally.",
      "style": "Vintage-inspired emergency break-glass box with a cream, beige or product-matching frame, recessed interior, subtle depth, realistic reflections on the glass, and soft shadows.",
      "glass": "Clean transparent glass panel with realistic reflections, but unbroken."
    },
    "headline": {
      "position": "Inside the top section of the emergency box.",
      "template": "IN CASE OF {PROBLEM}.",
      "instruction": "Generate the problem automatically based on the uploaded product, using 2-4 words."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Centered inside the display case as if mounted for emergencies.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    },
    "seal": {
      "placement": "Slightly overlapping one corner of the product.",
      "style": "Small premium badge, certification seal, or approval sticker with automatically generated trust messaging such as 'Best Seller', 'Customer Favorite', 'Daily Essential', or another product-appropriate label."
    },
    "bottom_text": {
      "position": "Bottom inside the display case.",
      "template": "BREAK GLASS.",
      "instruction": "Keep this phrase fixed as the final call-to-action."
    },
    "brand": {
      "placement": "Small logo or brand name centered above the emergency box if visible on the uploaded product."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine the primary problem it solves.",
      "Generate a short emergency headline beginning with 'IN CASE OF...'.",
      "Generate a trust badge appropriate for the product category."
    ]
  },
  "design": {
    "style": "Premium DTC advertisement with minimalist editorial design inspired by emergency equipment.",
    "colors": "Soft creams, warm neutrals and muted tones that complement the uploaded product. Use subtle accents instead of bright emergency red to create a premium aesthetic.",
    "typography": "Bold condensed sans-serif for the emergency text with clean modern secondary typography.",
    "feeling": "Clever, memorable, premium, minimalist and highly shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate entirely new copy.",
    "Do not copy the reference branding.",
    "Preserve the uploaded packaging exactly.",
    "The final advertisement should resemble a beautifully designed emergency break-glass case where the uploaded product is portrayed as the solution to an everyday problem."
  ]
}