Steal the prompts behind
proven static ads

{
  "id": "warehouse_warning",
  "name": "Warehouse Warning",
  "category": "Urgency",
  "objective": "Analyze the uploaded product image and create a realistic direct-response advertisement that makes it appear the product is selling out inside a busy warehouse or fulfillment center. Generate all copy based on the product automatically.",
  "canvas": {
    "aspect_ratio": "9:16"
  },
  "scene": {
    "background": "Realistic warehouse or fulfillment center with industrial shelves, pallets, stacked cardboard boxes, forklifts, shipping racks and inventory slightly blurred in the background.",
    "camera": "Eye-level smartphone photo with slight perspective distortion to feel authentic rather than professionally staged.",
    "lighting": "Natural warehouse lighting with soft shadows and realistic reflections."
  },
  "composition": {
    "product_display": "Place 4-6 identical copies of the uploaded product standing inside an open cardboard shipping box in the foreground. Position one hero product in the center facing perfectly forward while the surrounding products are slightly angled. Preserve the product packaging exactly as uploaded.",
    "top_banner": "Add a large rounded white warning sign across the top with a red border, red warning triangle icon and bold condensed uppercase text reading 'WARNING:'. Directly underneath place a smaller red banner containing a dynamically generated urgency message such as 'Only 24 Hours Left', 'Selling Out Fast', 'Almost Gone', or another believable inventory warning appropriate for the product.",
    "bottom_banner": "Across the bottom place a solid red full-width CTA bar with bold white uppercase text such as 'ORDER NOW | 50% OFF', 'CLAIM YOURS TODAY', or another product-appropriate call-to-action generated automatically."
  },
  "copy_generation": {
    "reasoning": [
      "Identify what the uploaded product is.",
      "Infer its target customer.",
      "Infer its biggest benefit.",
      "Generate believable urgency copy without making false medical or performance claims.",
      "Create a compelling CTA appropriate for the product category."
    ]
  },
  "design": {
    "style": "Raw DTC Facebook ad that looks like a real warehouse inventory photo with bold marketing graphics added on top.",
    "colors": "Dominated by red, white and neutral warehouse tones.",
    "typography": "Heavy condensed sans-serif similar to Impact, Anton or Bebas Neue with extremely high contrast for mobile viewing.",
    "feeling": "Urgent, authentic, scroll-stopping, inventory shortage, behind-the-scenes."
  },
  "rules": [
    "Never recreate the original product.",
    "Always use the uploaded product.",
    "Generate completely new copy.",
    "Preserve the uploaded packaging exactly.",
    "Make the final image look like a genuine inventory warning photographed inside a warehouse."
  ]
}

{
  "id": "breaking_news",
  "name": "Breaking News",
  "category": "News Hook",
  "objective": "Analyze the uploaded product image and create a scroll-stopping advertisement that mimics the look of a televised breaking news segment. Present the product as the solution to a widely discussed problem by generating a believable headline and news-style overlay based on the product.",
  "canvas": {
    "aspect_ratio": "9:16"
  },
  "scene": {
    "background": "Create a realistic lifestyle scene centered around the uploaded product or the problem it solves. The scene should resemble a paused TV news broadcast or documentary still frame rather than a polished commercial. Use authentic lighting and natural composition.",
    "camera": "Eye-level shot with a candid news-report feel.",
    "lighting": "Natural indoor lighting with realistic shadows."
  },
  "composition": {
    "hero_visual": "Place the uploaded product naturally within the scene or show it being used. If appropriate, include supporting props or ingredients that reinforce the product's purpose without distracting from the main subject.",
    "news_overlay": {
      "position": "Bottom third of the image.",
      "background": "Large semi-transparent black lower-third covering approximately the bottom 35-40% of the canvas.",
      "breaking_label": "Place a small red rectangle in the upper-left corner of the lower-third with bold white uppercase text reading 'BREAKING NEWS'.",
      "headline": "Generate a compelling news-style headline explaining why consumers are switching away from a common alternative or problem toward the uploaded product. Use 2-4 short lines of text with realistic journalistic wording."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine its primary customer.",
      "Identify the common product or habit it replaces.",
      "Generate a believable news-style headline explaining why people are making the switch.",
      "Avoid sensationalism, misinformation, medical claims, or fabricated statistics."
    ]
  },
  "design": {
    "style": "Television news screenshot mixed with native social media advertising.",
    "colors": "Dark lower-third overlay with a bright red breaking news badge and white text.",
    "typography": "Clean broadcast-news sans-serif similar to CNN, BBC, or Reuters graphics. Bold headline with excellent mobile readability.",
    "feeling": "Informative, timely, curiosity-driven, credible, and highly scroll-stopping."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate entirely new copy.",
    "Do not reference real news organizations.",
    "Do not fabricate studies or statistics.",
    "Keep the headline believable and product-specific.",
    "Make the final image resemble a paused news broadcast discussing an emerging consumer trend."
  ]
}

{
  "id": "limited_time_bundle_sale",
  "name": "Limited Time Bundle Sale",
  "category": "Offer / Bundle Promotion",
  "objective": "Analyze the uploaded product image and create a clean, high-converting promotional advertisement centered around a limited-time bundle offer. Automatically generate a compelling discount, bundle contents, and promotional copy based on the uploaded product.",
  "canvas": {
    "aspect_ratio": "1:1"
  },
  "scene": {
    "background": "Pure white or very light neutral background with a clean ecommerce aesthetic. No lifestyle elements or visual clutter.",
    "lighting": "Bright studio lighting with soft shadows and high product clarity."
  },
  "composition": {
    "top_border": "Add a patriotic or themed decorative border across the top and bottom using simple stars, stripes, seasonal icons or campaign graphics that match the promotion. Include a centered promotional theme such as 'LIMITED TIME ONLY', 'SUMMER SALE', 'BLACK FRIDAY', 'HOLIDAY EVENT', or another automatically generated campaign title.",
    "offer": {
      "position": "Upper center.",
      "headline": "Generate a bold promotional headline such as 'Bundle Sale', 'Starter Kit', 'Limited Time Offer', or another product-appropriate offer.",
      "pricing": "Display a large discounted price beside a smaller crossed-out original price. Generate realistic pricing based on the uploaded product without using the reference values."
    },
    "product_display": {
      "source": "Uploaded product image.",
      "layout": "Display the uploaded product together with 2-5 additional copies, accessories, bonus items, or complementary products to create the appearance of a premium starter bundle. Arrange them in a clean horizontal row with the hero product centered and all products fully visible.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Label",
        "Shape"
      ]
    },
    "cta_banner": {
      "position": "Bottom above decorative border.",
      "style": "Bold full-width colored banner.",
      "copy": "Generate a compelling CTA such as 'FREE BONUS INCLUDED', 'FREE GIFT WITH PURCHASE', 'FREE SHIPPING TODAY', or another bundle-specific promotional message."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Infer realistic bundle items or bonus products.",
      "Generate a believable sale price and original price.",
      "Create a seasonal or evergreen promotional event.",
      "Generate a strong bundle-focused CTA."
    ]
  },
  "design": {
    "style": "Modern DTC ecommerce sale graphic similar to Shopify, Amazon, or Meta promotional creatives.",
    "colors": "White background with bold promotional accent colors such as red, blue, black or colors matching the uploaded product.",
    "typography": "Bold sans-serif with oversized pricing, clean hierarchy, and excellent mobile readability.",
    "feeling": "Limited-time, high-value, clean, trustworthy, and conversion-focused."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate entirely new pricing and promotional copy.",
    "Do not copy the reference text.",
    "Preserve the uploaded product exactly.",
    "The advertisement should immediately communicate value, savings, and urgency while maintaining a premium ecommerce appearance."
  ]
}

{
  "id": "break_glass",
  "name": "Break Glass",
  "category": "Emergency Solution",
  "objective": "Analyze the uploaded product image and transform it into the hero item inside an emergency 'Break Glass' display case. Position the product as the instant solution to a common problem by generating product-specific emergency messaging.",
  "canvas": {
    "aspect_ratio": "9:16"
  },
  "scene": {
    "background": "Minimal tiled wall or clean interior surface with subtle texture, allowing the emergency display case to become the focal point.",
    "lighting": "Soft diffused studio lighting with gentle shadows and a premium editorial appearance."
  },
  "composition": {
    "display_case": {
      "placement": "Centered vertically and horizontally.",
      "style": "Vintage-inspired emergency break-glass box with a cream, beige or product-matching frame, recessed interior, subtle depth, realistic reflections on the glass, and soft shadows.",
      "glass": "Clean transparent glass panel with realistic reflections, but unbroken."
    },
    "headline": {
      "position": "Inside the top section of the emergency box.",
      "template": "IN CASE OF {PROBLEM}.",
      "instruction": "Generate the problem automatically based on the uploaded product, using 2-4 words."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Centered inside the display case as if mounted for emergencies.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    },
    "seal": {
      "placement": "Slightly overlapping one corner of the product.",
      "style": "Small premium badge, certification seal, or approval sticker with automatically generated trust messaging such as 'Best Seller', 'Customer Favorite', 'Daily Essential', or another product-appropriate label."
    },
    "bottom_text": {
      "position": "Bottom inside the display case.",
      "template": "BREAK GLASS.",
      "instruction": "Keep this phrase fixed as the final call-to-action."
    },
    "brand": {
      "placement": "Small logo or brand name centered above the emergency box if visible on the uploaded product."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine the primary problem it solves.",
      "Generate a short emergency headline beginning with 'IN CASE OF...'.",
      "Generate a trust badge appropriate for the product category."
    ]
  },
  "design": {
    "style": "Premium DTC advertisement with minimalist editorial design inspired by emergency equipment.",
    "colors": "Soft creams, warm neutrals and muted tones that complement the uploaded product. Use subtle accents instead of bright emergency red to create a premium aesthetic.",
    "typography": "Bold condensed sans-serif for the emergency text with clean modern secondary typography.",
    "feeling": "Clever, memorable, premium, minimalist and highly shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate entirely new copy.",
    "Do not copy the reference branding.",
    "Preserve the uploaded packaging exactly.",
    "The final advertisement should resemble a beautifully designed emergency break-glass case where the uploaded product is portrayed as the solution to an everyday problem."
  ]
}

{
  "id": "crossed_out_problems",
  "name": "Crossed Out Problems",
  "category": "Problem → Solution",
  "objective": "Analyze the uploaded product image and create a clean, premium direct-response advertisement that visually communicates the problems the customer leaves behind after using the product. Generate all messaging automatically based on the uploaded product.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Pure white or soft off-white with abundant negative space."
  },
  "scene": {
    "style": "Minimal editorial product advertisement with an Apple-inspired aesthetic. No decorative elements or clutter. The design should feel elegant, premium, and effortless.",
    "lighting": "Soft diffused studio lighting with subtle natural shadows."
  },
  "composition": {
    "problem_list": {
      "placement": "Upper third of the canvas.",
      "layout": "Create a centered vertical list of 4-6 short customer pain points automatically generated from the uploaded product. Every line should have a thin red strike-through running cleanly across the text, symbolizing problems being eliminated.",
      "typography": "Small modern serif or clean editorial font with generous spacing."
    },
    "headline": {
      "placement": "Center of the composition beneath the crossed-out list.",
      "template": "{NEW_BEGINNING}. Better You.",
      "instruction": "Generate a short optimistic headline based on the product category, similar in structure to 'New Routine. Better You.' or 'Better Skin. Better You.'. The second line should always end with 'Better You.'.",
      "typography": "Large elegant serif font with strong editorial styling."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Bottom center held naturally in one hand entering from the lower edge of the frame, with the product becoming the visual focal point.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Realistic hand lighting matching the product with soft shadows."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine its primary customer.",
      "Infer the customer's biggest frustrations.",
      "Generate 4-6 concise pain points.",
      "Generate an aspirational two-line headline ending with 'Better You.'."
    ]
  },
  "design": {
    "style": "Luxury skincare editorial mixed with premium DTC advertising.",
    "colors": "Predominantly white with black typography and subtle red strike-through lines.",
    "typography": "Elegant serif headlines paired with clean editorial body text.",
    "feeling": "Minimal, aspirational, sophisticated, calming, and premium."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate entirely new copy.",
    "Never copy the reference text.",
    "Keep every crossed-out statement concise.",
    "Maintain abundant whitespace and minimalist composition.",
    "The final advertisement should feel like a luxury beauty campaign that communicates transformation through simplicity."
  ]
}

{
  "id": "floating_review",
  "name": "Floating Customer Review",
  "category": "Social Proof",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement where a genuine-looking customer review is the hero element. The review should communicate the product's primary benefit while the product is subtly showcased below for a clean, trustworthy aesthetic.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Pure white or light warm gray with abundant negative space."
  },
  "scene": {
    "style": "Minimal editorial ecommerce advertisement inspired by premium skincare and wellness brands. The review should dominate the composition while the product acts as supporting evidence.",
    "lighting": "Soft diffused studio lighting with subtle natural shadows."
  },
  "composition": {
    "review_card": {
      "placement": "Upper third of the canvas.",
      "style": "Floating white testimonial card with soft rounded corners, subtle shadow, generous padding, and clean spacing.",
      "elements": [
        "Five gold stars centered at the top.",
        "A bold review title automatically generated from the product's primary benefit.",
        "A realistic 40-80 word customer review explaining the transformation after using the product.",
        "A small customer name using only a first name and last initial."
      ]
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Centered below the review card, appearing to rest naturally on an open hand entering from the bottom edge of the frame.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Match the lighting of the hand with realistic shadows."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine its primary benefit.",
      "Infer the target customer.",
      "Write a believable positive review describing the customer's experience.",
      "Avoid exaggerated claims, fake statistics, or unrealistic promises."
    ]
  },
  "design": {
    "style": "Luxury DTC testimonial advertisement.",
    "colors": "White, light gray, black typography, subtle gold stars.",
    "typography": "Modern editorial sans-serif with excellent spacing and mobile readability.",
    "feeling": "Trustworthy, clean, authentic, premium, and calming."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate an entirely original testimonial.",
    "Do not copy the reference review.",
    "Keep the review natural and conversational.",
    "Do not fabricate certifications, awards, or clinical claims.",
    "The review card should remain the largest visual element, with the product acting as supporting proof."
  ]
}

{
  "id": "dont_pay_full_price",
  "name": "Don't Pay Full Price",
  "category": "Offer / Pattern Interrupt",
  "objective": "Analyze the uploaded product image and create a bold, premium ecommerce advertisement that immediately grabs attention by discouraging customers from paying full price, then presents an irresistible bundle offer generated specifically for the uploaded product.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Clean warm off-white or cream background with abundant negative space."
  },
  "scene": {
    "style": "Minimal DTC promotional advertisement with oversized typography, simple product arrangement, and strong emphasis on the offer rather than lifestyle imagery.",
    "lighting": "Bright studio lighting with soft shadows beneath the products."
  },
  "composition": {
    "headline": {
      "placement": "Top center.",
      "layout": "Three-line stacked headline with strong typography hierarchy.",
      "template": [
        "Don't Be An",
        "{ATTENTION_WORD}.",
        "don't pay full price"
      ],
      "instruction": "Generate a playful attention-grabbing word such as 'IDIOT', 'SUCKER', 'ROOKIE', or another brand-appropriate term that feels humorous rather than offensive."
    },
    "product_display": {
      "source": "Uploaded product image.",
      "placement": "Center of the canvas.",
      "layout": "Display 4-6 copies of the uploaded product arranged in a slight arc or fan formation. The center product should be the largest while the surrounding products are rotated slightly to create depth. Preserve the uploaded packaging exactly."
    },
    "offer_labels": {
      "placement": "Above the products.",
      "instruction": "Add simple floating labels that visually explain the bundle such as 'Buy 2', 'Buy 3', 'Get 1 Free', '2 Free', 'Free Gift', or another automatically generated promotional mechanic appropriate for the product."
    },
    "badge": {
      "placement": "Lower-left corner overlapping the product display.",
      "style": "Bright circular promotional badge.",
      "copy": "Generate urgency messaging such as 'LIMITED OFFER', 'TODAY ONLY', 'BEST VALUE', or 'MOST POPULAR'."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Generate a realistic bundle promotion.",
      "Create a playful pattern-interrupt headline.",
      "Generate promotional labels that communicate the offer clearly.",
      "Avoid misleading discounts or unrealistic pricing."
    ]
  },
  "design": {
    "style": "Premium Shopify, Meta, and TikTok ecommerce creative.",
    "colors": "Warm neutral background with black typography, one bold accent color for the attention word, and a contrasting promotional badge.",
    "typography": "Large editorial serif or bold display font for the attention word, paired with clean sans-serif supporting text.",
    "feeling": "Playful, bold, premium, humorous, and conversion-focused."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate completely original promotional copy.",
    "Do not copy the reference wording.",
    "Preserve the uploaded packaging exactly.",
    "Maintain a clean minimalist composition where the products and offer are the primary focus.",
    "The final advertisement should immediately communicate that buying the bundle is the smartest purchasing decision."
  ]
}

{
  "id": "dont_buy_this",
  "name": "Don't Buy This",
  "category": "Pattern Interrupt",
  "objective": "Analyze the uploaded product image and create a premium DTC advertisement that immediately stops scrolling by telling viewers not to buy the product, then reverses the message by implying they should only avoid it if they enjoy the problem the product solves.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm off-white (#F7F2EA) with a subtle paper texture, soft vignette, and generous negative space."
  },
  "scene": {
    "style": "Minimal editorial ecommerce advertisement inspired by premium wellness and skincare brands. The composition should feel clean, luxurious, and highly readable on mobile.",
    "lighting": "Soft studio lighting with subtle shadows and a premium commercial finish."
  },
  "composition": {
    "headline": {
      "placement": "Upper-left.",
      "width": "Approximately 45% of the canvas.",
      "typography": "Massive bold uppercase geometric sans-serif with tight line spacing.",
      "template": "DON'T BUY THIS {PRODUCT_NAME}.",
      "instruction": "Infer a short generic product name from the uploaded product such as 'SERUM', 'COFFEE', 'COLLAGEN', 'CREAM', 'SUPPLEMENT', or similar. Do not use the product's brand name."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Upper-right.",
      "rotation": "8-15 degrees clockwise.",
      "size": "Approximately 35-40% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Premium studio lighting with realistic reflections and a long soft shadow extending toward the lower-right."
    },
    "subheadline": {
      "placement": "Centered beneath the headline and product.",
      "template": "If you enjoy {PRIMARY_PROBLEM}.",
      "instruction": "Automatically identify the customer's biggest pain point and complete the sentence with a short conversational phrase."
    },
    "benefits": {
      "placement": "Lower middle.",
      "layout": "Three horizontally arranged benefit statements separated by generous spacing.",
      "icon": "Small circular checkmark icon before each statement.",
      "instruction": "Generate three concise product benefits that directly address the identified pain point."
    },
    "trust_bar": {
      "placement": "Bottom full width.",
      "style": "Dark horizontal footer.",
      "elements": [
        "5-star review graphic",
        "Review platform",
        "Average rating",
        "Customer count"
      ],
      "instruction": "Generate believable social proof without copying the reference."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product category.",
      "Infer its primary customer.",
      "Determine the biggest problem it solves.",
      "Generate a pattern-interrupt headline.",
      "Generate one ironic subheadline beginning with 'If you enjoy...'.",
      "Generate three concise benefit statements.",
      "Generate believable trust indicators."
    ]
  },
  "design": {
    "style": "Premium Meta ad, Shopify landing page creative, minimalist DTC branding.",
    "colors": "Warm neutral background with one dominant dark typography color that complements the uploaded product.",
    "typography": "Heavy geometric sans-serif with extremely high contrast and excellent mobile readability.",
    "feeling": "Premium, bold, clever, minimal, editorial, and conversion-focused."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate completely original copy.",
    "Never copy the reference wording.",
    "Preserve the uploaded packaging exactly.",
    "Maintain the large left headline, floating product on the right, centered subheadline, three benefit row, and bottom trust bar.",
    "The final advertisement should immediately stop scrolling through curiosity before revealing why the product is the solution."
  ]
}

{
  "id": "system_email",
  "name": "System Email Screenshot",
  "category": "Native UI / Curiosity",
  "objective": "Analyze the uploaded product image and create a realistic smartphone email screenshot that appears to announce an important update, alert, or discovery related to the product. The email should create curiosity while naturally introducing the uploaded product as the solution.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "A realistic iPhone email interface filling the entire canvas with no decorative borders."
  },
  "scene": {
    "style": "Highly realistic Apple Mail screenshot. It should look indistinguishable from an actual email viewed on an iPhone.",
    "lighting": "Flat mobile UI with no artificial effects.",
    "authenticity": "Every interface element should closely resemble Apple's Mail app including the status bar, sender information, spacing, typography and toolbar."
  },
  "composition": {
    "status_bar": {
      "placement": "Very top.",
      "elements": [
        "Time",
        "Signal",
        "Wi-Fi",
        "Battery"
      ]
    },
    "email_header": {
      "placement": "Top section below the status bar.",
      "elements": [
        "Circular sender avatar",
        "Generated sender name",
        "Timestamp",
        "Reply controls"
      ]
    },
    "subject": {
      "placement": "Below sender information.",
      "instruction": "Generate a short attention-grabbing subject line related to the uploaded product, such as a product update, customer alert, industry discovery, or important announcement."
    },
    "email_body": {
      "placement": "Center of the screen.",
      "instruction": "Write a realistic email consisting of 3-6 short paragraphs explaining a problem, insight, or recent discovery that naturally leads to why the uploaded product exists. Keep the tone informative and conversational rather than promotional.",
      "length": "Approximately 80-150 words."
    },
    "toolbar": {
      "placement": "Bottom of the screen.",
      "elements": [
        "Archive",
        "Delete",
        "Reply",
        "Compose"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine the problem it solves.",
      "Generate a believable email subject.",
      "Write an authentic system-style email that builds curiosity before subtly introducing the product's value.",
      "Avoid exaggerated claims, fake studies, or misleading statements."
    ]
  },
  "design": {
    "style": "Native iOS interface with pixel-perfect Apple-inspired UI.",
    "colors": "Apple Mail default interface using white, light gray, black text and subtle blue accents.",
    "typography": "Apple SF Pro style typography with native spacing and hierarchy.",
    "feeling": "Authentic, familiar, curiosity-driven, and highly scroll-stopping because it appears to be a genuine email screenshot."
  },
  "rules": [
    "Always generate a realistic Apple Mail interface.",
    "Always generate completely original email copy.",
    "Never copy the reference text.",
    "Do not mention the uploaded product immediately in the subject line unless it feels natural.",
    "Make the screenshot believable enough to be mistaken for a real email viewed on an iPhone.",
    "The product should be introduced naturally within the email narrative rather than as an obvious advertisement."
  ]
}

{
  "id": "google_search",
  "name": "Google Search",
  "category": "Native UI / Curiosity",
  "objective": "Analyze the uploaded product image and create a realistic mobile Google search screenshot that visualizes the exact questions potential customers are already searching for. Position the uploaded product as the natural answer without making it the primary focus.",
  "canvas": {
    "aspect_ratio": "9:16"
  },
  "scene": {
    "background": "Create a highly relevant lifestyle image based on the uploaded product that fills the entire canvas. The image should represent either the product in use, the problem it solves, or the desired outcome. Apply a subtle blur and dark overlay so the Google interface remains the focal point.",
    "lighting": "Natural lifestyle photography with realistic lighting."
  },
  "composition": {
    "logo": {
      "placement": "Top center.",
      "instruction": "Display a clean Google-style logo adapted to match the visual theme without copying trademarked branding exactly."
    },
    "search_bar": {
      "placement": "Below the logo.",
      "style": "Realistic rounded mobile search bar with search and microphone icons.",
      "query": "Automatically generate the most likely search query a customer would type before purchasing the uploaded product."
    },
    "search_results": {
      "placement": "Center of the screen.",
      "layout": "Display 5-7 expandable search suggestions styled like Google's 'People also ask' results.",
      "instruction": "Generate concise, high-intent customer questions about the uploaded product, its benefits, common concerns, alternatives, ingredients, pricing, or how it works. The final expanded result should reveal a short persuasive answer explaining why the uploaded product is an effective solution."
    },
    "cta": {
      "placement": "Bottom center.",
      "style": "Rounded high-contrast button.",
      "instruction": "Generate a simple CTA such as 'Learn More', 'Shop Now', 'Try It Today', or another product-appropriate action."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine the target customer.",
      "Infer the questions customers search before buying.",
      "Generate realistic search suggestions.",
      "Expand the final question with a concise answer that naturally introduces the product.",
      "Avoid exaggerated claims or fabricated facts."
    ]
  },
  "design": {
    "style": "Native mobile search interface mixed with modern DTC advertising.",
    "colors": "Clean white search cards over a blurred lifestyle background with one contrasting CTA color.",
    "typography": "Modern sans-serif inspired by Google's mobile search interface with excellent readability.",
    "feeling": "Authentic, educational, curiosity-driven, and highly scroll-stopping."
  },
  "rules": [
    "Always use the uploaded product to generate the search queries.",
    "Generate entirely original questions and answers.",
    "Do not copy the reference wording.",
    "Keep the interface believable and familiar without replicating Google's UI exactly.",
    "Make the search suggestions feel like genuine customer searches.",
    "The final advertisement should look like a realistic mobile search experience that naturally leads viewers to the uploaded product."
  ]
}

{
  "id": "hack_101",
  "name": "Hack 101",
  "category": "Educational Hook",
  "objective": "Analyze the uploaded product image and create a premium educational advertisement that presents the product as a simple everyday 'hack'. Demonstrate the product being used in a familiar daily routine while generating copy that explains why this small habit produces a desirable outcome.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Clean warm off-white or soft neutral background with abundant negative space."
  },
  "scene": {
    "style": "Minimal editorial lifestyle advertisement inspired by premium wellness and nutrition brands.",
    "lighting": "Bright natural daylight with soft shadows and realistic product reflections."
  },
  "composition": {
    "headline": {
      "placement": "Upper-left.",
      "layout": "Three stacked lines with the final line larger for emphasis.",
      "template": "{PRODUCT_OR_BENEFIT} Hack 101",
      "instruction": "Automatically generate a short educational title based on the uploaded product or its primary benefit, ending with 'Hack 101'.",
      "typography": "Elegant editorial serif using one accent color to emphasize the key benefit."
    },
    "body_copy": {
      "placement": "Below the headline.",
      "layout": "3-5 short paragraphs or bullet points.",
      "instruction": "Explain in simple conversational language how to incorporate the uploaded product into an everyday routine, why it works, and the main benefit. Keep each paragraph under two lines for maximum mobile readability."
    },
    "hero_visual": {
      "source": "Uploaded product image.",
      "placement": "Bottom-right or lower half of the canvas.",
      "instruction": "Show a realistic hand naturally using the uploaded product inside a common daily scenario such as pouring, mixing, applying, spraying, dropping, or preparing it. Automatically adapt the interaction to the product category.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product.",
      "Determine its primary benefit.",
      "Infer how customers naturally use it.",
      "Generate an educational 'Hack 101' headline.",
      "Write concise educational copy explaining the routine without making exaggerated or unsupported claims."
    ]
  },
  "design": {
    "style": "Luxury DTC editorial advertisement with an educational feel.",
    "colors": "Soft neutral palette with one accent color matching the uploaded product.",
    "typography": "Elegant serif headline paired with clean modern sans-serif body copy.",
    "feeling": "Helpful, premium, informative, approachable, and highly shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Generate completely original educational copy.",
    "Do not copy the reference wording.",
    "Demonstrate the product being used in a realistic everyday context.",
    "Maintain a minimalist composition with generous whitespace.",
    "The final advertisement should feel like a practical lifestyle tip rather than a traditional sales ad."
  ]
}

{
  "id": "ugc_story_handheld_product",
  "name": "Casual UGC Story Product Recommendation",
  "category": "social_proof_story",
  "objective": "Create an authentic Instagram Story style advertisement that feels like a genuine customer recommendation rather than a designed ad, encouraging curiosity and trust through a natural handheld product demonstration.",
  "canvas": {
    "aspect_ratio": "9:16",
    "safe_margins": "Keep all text within the central 80% of the canvas for mobile readability.",
    "style": "Organic smartphone story."
  },
  "scene": {
    "environment": "A real home surface such as stone, marble, wood, linen or a kitchen counter with natural imperfections. Avoid studio backdrops.",
    "camera": "Handheld smartphone from a first-person perspective looking slightly downward.",
    "lighting": "Soft natural daylight from a nearby window with gentle shadows and realistic exposure.",
    "mood": "Honest, casual, unpolished, relatable and spontaneous."
  },
  "composition": {
    "background": "Simple textured surface filling the frame with plenty of negative space.",
    "hero_product": "Use the uploaded product exactly as provided. Position it slightly left of centre, occupying roughly 35 to 45% of the image. Preserve packaging, branding, colours and proportions without alteration.",
    "human_element": "Include one realistic hand naturally holding or presenting either the product or one serving of the product. Skin texture, nails and pose should feel authentic rather than modelled.",
    "supporting_objects": "If appropriate, show a realistic serving, capsule, snack, cosmetic application or accessory related to the product. Do not add unrelated props.",
    "text_layout": "Place two small white rounded text boxes near the upper half of the image. The first acts as a short conversational headline. The second contains a slightly longer personal observation. Leave generous spacing and never cover important branding.",
    "typography": "Simple black sans-serif resembling native Instagram Story text. Small font size, left aligned, normal weight.",
    "branding": "The product itself is the only brand element. No logos, banners or graphic overlays.",
    "effects": "Very light handheld motion feel, subtle smartphone sharpening and realistic compression. No heavy filters."
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Infer the most likely target customer.",
      "Determine the primary problem the customer wants solved.",
      "Identify the most believable everyday benefit.",
      "Generate original conversational copy that sounds like a friend sharing a recommendation.",
      "Avoid exaggerated claims, medical promises or unverifiable results."
    ],
    "headline": "Generate one short lowercase sentence expressing recent discovery or excitement.",
    "body": "Generate one brief first-person explanation describing why the product has become useful in daily life.",
    "tone": "Natural, understated, authentic, conversational and believable."
  },
  "design": {
    "style": "Modern UGC with minimal graphic design.",
    "palette": "Use colours naturally present in the uploaded packaging and environment.",
    "realism": "High smartphone realism with authentic imperfections.",
    "contrast": "Prioritise readability while preserving a candid aesthetic.",
    "mobile": "Text must remain immediately readable on a phone screen."
  },
  "rules": [
    "Always use the uploaded product as the hero.",
    "Preserve packaging, branding and label artwork exactly.",
    "Generate completely original copy.",
    "Never copy wording from any existing advertisement.",
    "Do not fabricate unsupported performance claims.",
    "Design the composition specifically around the uploaded product so it feels like a genuine customer story rather than a template."
  ]
}

{
  "id": "educational_symptom_check",
  "name": "Dark Educational Problem Awareness Ad",
  "category": "problem_agitation",
  "objective": "Create a premium educational social advertisement that immediately captures attention by presenting a concise checklist of common symptoms or warning signs, positioning the uploaded product as the natural visual solution without making unsupported claims.",
  "canvas": {
    "aspect_ratio": "4:5",
    "background": "Deep matte black with subtle gradients and generous negative space.",
    "safe_area": "Keep all text within the central 80% for mobile readability."
  },
  "scene": {
    "environment": "Minimal studio environment with no visible room. The focus is entirely on typography and the hero product.",
    "camera": "Straight-on editorial composition.",
    "lighting": "Single warm spotlight illuminating the product from the lower side while the rest of the canvas remains dark. Soft falloff, premium cosmetic lighting and realistic shadows.",
    "mood": "Premium, informative, trustworthy and slightly dramatic."
  },
  "composition": {
    "background": "Pure black with a faint warm glow behind the product to create separation.",
    "headline": "Place a bold educational headline in the upper-left quadrant occupying roughly 20% of the canvas width. The headline introduces a problem, symptom list or customer concern relevant to the uploaded product category.",
    "list": "Directly beneath the headline display 5 to 8 concise bullet points. Each item should describe a believable symptom, frustration, misconception or customer experience. Use simple circular bullets with consistent spacing.",
    "hero_product": "Use the uploaded product exactly as provided. Position it in the lower-right quadrant occupying approximately 25 to 35% of the canvas height. Preserve packaging, colours, branding, proportions and label details exactly.",
    "product_shadow": "Place the product on a subtle invisible surface with a soft realistic shadow and a warm reflected glow.",
    "branding": "Allow only the uploaded packaging to represent the brand. No additional logos or banners.",
    "footer": "Optionally include one subtle line of supporting information or disclaimer in very small text near the bottom edge.",
    "spacing": "Maintain large margins and generous spacing between all text elements for immediate scanning.",
    "visual_hierarchy": "Headline first, bullet list second, product third."
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its intended purpose.",
      "Determine the target customer.",
      "Infer the most common customer problem or concern.",
      "Generate an educational headline introducing that problem.",
      "Create 5 to 8 concise symptom or frustration bullets that are broadly applicable and factually responsible.",
      "Avoid medical diagnoses, guaranteed outcomes and unsupported health claims.",
      "If the product is not health related, replace symptoms with common pain points, frustrations or buying signals relevant to that category."
    ],
    "tone": "Educational, concise, credible and curiosity-driven.",
    "headline_style": "Short statement or question designed to stop scrolling.",
    "body_style": "Simple checklist written in plain language."
  },
  "design": {
    "style": "Luxury direct-to-consumer editorial advertising.",
    "typography": "Modern sans-serif. Large bold headline with medium-weight bullet text. High contrast white typography.",
    "colour_palette": "Predominantly black and white with one warm accent colour derived from the uploaded product.",
    "realism": "Photorealistic product rendering with premium commercial lighting.",
    "mobile_readability": "Every line should remain readable on a smartphone without zooming."
  },
  "rules": [
    "Always use the uploaded product as the hero object.",
    "Preserve the uploaded packaging exactly without redesigning labels or branding.",
    "Generate completely original copy.",
    "Never copy wording from existing advertisements.",
    "Never fabricate scientific, medical or performance claims.",
    "Adapt the educational checklist dynamically to the uploaded product category.",
    "Design the advertisement so it appears intentionally created for the uploaded product rather than as a generic template."
  ]
}

{
  "id": "urgency_low_stock_offer",
  "name": "Inventory Scarcity Conversion Card",
  "category": "urgency_conversion",
  "objective": "Create a high-converting ecommerce advertisement that increases purchase intent by combining inventory scarcity with an incentive banner while keeping the uploaded product as the unmistakable focal point.",
  "canvas": {
    "aspect_ratio": "4:5",
    "background": "Clean white or very light neutral background with generous whitespace.",
    "safe_margins": "Maintain at least 8% padding around all content for mobile readability."
  },
  "scene": {
    "environment": "Minimal ecommerce studio with no distractions or lifestyle elements.",
    "camera": "Straight-on front-facing product photography.",
    "lighting": "Soft commercial studio lighting with diffused shadows, balanced highlights and subtle grounding beneath the product.",
    "mood": "Clean, trustworthy, premium and conversion-focused."
  },
  "composition": {
    "hero_product": "Use the uploaded product exactly as provided. Preserve the packaging, branding, colours, proportions and label artwork without modification. Position it centred in the lower half of the canvas, occupying approximately 35 to 45% of the total height.",
    "primary_banner": "Place a large rounded rectangular notification card above the product spanning roughly 75 to 90% of the canvas width. Apply a subtle drop shadow so the card appears elevated.",
    "banner_sections": "Structure the card into three vertically stacked sections: an attention-grabbing alert header, a promotional offer summary and a prominent call-to-action button.",
    "alert_header": "Include a small warning icon followed by a dynamically generated urgency message such as limited inventory, seasonal demand or high popularity. Keep wording short and believable.",
    "offer_text": "Generate one or two concise lines explaining a genuine purchase incentive inferred from the product category, such as bundle savings, subscription pricing, free shipping or first-order discount. Never invent unrealistic offers.",
    "cta_button": "Place a full-width rounded button inside the card with action-oriented copy generated for the uploaded product, such as unlocking savings, claiming an offer or starting a subscription.",
    "spacing": "Maintain generous internal padding, consistent vertical rhythm and clear separation between the banner and product.",
    "shadows": "Use soft natural shadows under both the floating banner and the product to create depth.",
    "visual_hierarchy": "Urgency message first, value proposition second, CTA third, product fourth."
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the strongest purchase incentive appropriate for that category.",
      "Generate an original urgency headline that feels credible rather than manipulative.",
      "Create concise supporting copy describing the offer.",
      "Generate a short conversion-focused CTA.",
      "Avoid unsupported scarcity claims, misleading pricing or false discounts."
    ],
    "tone": "Direct, reassuring, concise and action-oriented."
  },
  "design": {
    "style": "Modern DTC ecommerce landing page aesthetic.",
    "typography": "Bold sans-serif headline, medium-weight body copy and high-contrast CTA button text.",
    "colour_palette": "Use one primary accent colour derived from the uploaded packaging or brand, while maintaining strong contrast for readability.",
    "lighting": "Photorealistic commercial product photography with premium studio lighting.",
    "realism": "High-end ecommerce visuals with subtle depth and no excessive graphic effects.",
    "mobile_readability": "Every text element should remain legible on a phone without zooming."
  },
  "rules": [
    "Always use the uploaded product as the hero element.",
    "Preserve the uploaded packaging exactly.",
    "Never copy wording, offers or layouts from existing advertisements.",
    "Only present believable offers and urgency messages appropriate to the product category.",
    "Do not fabricate inventory numbers, pricing or performance claims.",
    "Ensure the advertisement appears custom-designed for the uploaded product rather than as a generic template."
  ]
}

{
  "id": "split_panel_meme",
  "name": "Split Panel Meme",
  "category": "Meme / Pattern Interrupt",
  "objective": "Analyze the uploaded product image and create a scroll-stopping split-panel meme advertisement that contrasts the customer's frustration without the product against their satisfaction after using it. Generate all headlines and offer copy dynamically from the uploaded product, mimicking the aesthetic of a viral organic meme repost rather than a polished commercial.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Single vibrant saturated flat-fill color dominating the entire frame such as hot pink, electric blue, sunshine yellow, or a bold accent color pulled from the uploaded product packaging. No texture or gradient."
  },
  "scene": {
    "style": "Native social media meme aesthetic adapted into a paid advertisement. Feels like an organic Instagram or TikTok repost, not a designed ad.",
    "layout": "Vertical canvas split into two equal side-by-side panels occupying the middle 70% of the frame with a small visible gap between them.",
    "lighting": "Flat, punchy, high-contrast lighting matching viral meme culture. No moody studio depth."
  },
  "composition": {
    "top_headlines": {
      "placement": "Above each panel spanning the top 15% of the canvas.",
      "layout": "Two parallel matching headlines, one per panel, identical typography and size.",
      "template": [
        "HOW I FEEL WHEN {NEGATIVE_STATE}",
        "HOW I FEEL WHEN I'M {POSITIVE_ACTION_VERB} AND {POSITIVE_OUTCOME}"
      ],
      "instruction": "Generate the negative state as the customer's biggest pain point in the product category. Coin a short catchy '-maxxing' or brand-specific action verb describing use of the product (e.g. GLOWMAXXING, FIBERMAXXING, HYDRAMAXXING) and pair with the positive daily outcome."
    },
    "left_panel": {
      "character": "Stylized 3D-rendered plastic doll-inspired figure with exaggerated features, glossy skin, and bright synthetic clothing. Pose is slumped and defeated with downcast face and dropped shoulders. Character holds a small emoji-style visual metaphor of the pain point (frowning icon, symbolic object).",
      "mood": "Deflated, frustrated, sluggish."
    },
    "right_panel": {
      "character": "The identical stylized doll-inspired figure from the left panel now standing upright with a confident radiant smile, energized posture, and slightly triumphant stance.",
      "hero_product": {
        "source": "Uploaded product image.",
        "placement": "Held proudly in one hand, angled slightly toward the camera, occupying roughly 25% of the panel height.",
        "preserve": [
          "Packaging",
          "Brand",
          "Colors",
          "Shape",
          "Label"
        ]
      },
      "mood": "Triumphant, glowing, energized."
    },
    "promotional_badge": {
      "placement": "Centered horizontally over the seam between both panels, overlapping into each panel slightly.",
      "style": "Bright yellow, orange, or contrasting oval starburst badge with bold black uppercase text and a subtle drop shadow.",
      "instruction": "Generate a believable promotional offer such as '{X}% OFF + FREE GIFTS', 'BUY 2 GET 1 FREE', 'LIMITED DROP' appropriate for the product category."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the biggest daily frustration the customer experiences without the product.",
      "Infer the emotional payoff after regular use.",
      "Coin a short punchy action verb ending in 'maxxing' or a similar culturally trendy suffix.",
      "Generate a believable promotional offer for the category.",
      "Avoid medical claims, exaggerated results, or fabricated statistics."
    ]
  },
  "design": {
    "style": "Viral meme advertisement mixed with modern DTC promotional creative.",
    "colors": "One dominant saturated background color with pure white or black headline typography. Doll figures and product should visually pop against the background.",
    "typography": "Bold uppercase condensed sans-serif such as Impact, Anton, or Bebas Neue with tight tracking and a subtle drop shadow for meme authenticity.",
    "feeling": "Humorous, relatable, scroll-stopping, culturally aware, and shareable.",
    "mobile_readability": "Headlines must remain crisp and readable on a smartphone without zooming."
  },
  "rules": [
    "Always use the uploaded product on the right-hand positive panel.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original headlines and offer copy.",
    "Never copy the reference wording.",
    "Never recreate any specific copyrighted character or franchise; use generic doll-inspired figures that are visually distinct from any trademarked property.",
    "Maintain identical character appearance across both panels with only pose and expression changing.",
    "The final advertisement should feel like a native meme repost rather than a designed commercial."
  ]
}

{
  "id": "hand_drawn_doodle",
  "name": "Hand Drawn Doodle",
  "category": "Educational Sketch",
  "objective": "Analyze the uploaded product image and create a premium educational advertisement styled like a hand-drawn ink sketch on paper. Present the product's problem and solution through simple illustrated diagrams that feel human, analog and shareable. Generate all labels and educational copy dynamically from the uploaded product.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Realistic sheet of off-white sketchbook paper with a subtle grain, gentle shadow around the edges and one visible fountain pen or fine liner resting inside the frame for authenticity."
  },
  "scene": {
    "style": "Editorial flat lay of an educational sketch, as if photographed from above on a wooden desk.",
    "lighting": "Soft natural daylight with a warm cast and gentle shadows suggesting a real physical page."
  },
  "composition": {
    "grid_layout": "Divide the page into 2 or 4 quadrants with light hand-drawn separator lines. Each quadrant contains a simple ink illustration and a short handwritten label.",
    "quadrant_content": "Fill the upper quadrants with a 'what most people do' vs 'what actually works' comparison and the lower quadrants with the consequence and the benefit. Illustrations should be sketchy figures, arrows, symbols and body diagrams appropriate to the uploaded product's category.",
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Resting on the sketchbook page in the lower-right corner, photographed realistically as if the artist placed it there for scale.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    },
    "pen_prop": "One real ink pen resting diagonally on or near the page for authenticity."
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the most common misunderstanding, wrong habit or unmet need.",
      "Generate 4 concise handwritten-style labels that follow a 'problem → cause → consequence → solution' arc.",
      "Avoid unsupported medical or scientific claims."
    ],
    "tone": "Curious, educational, human, illustrative."
  },
  "design": {
    "style": "Hand-drawn educational infographic mixed with premium editorial photography.",
    "colors": "Cream paper base, black or navy ink, one accent color from the uploaded product used sparingly for arrows or highlights.",
    "typography": "Realistic handwritten script paired with clean serif captions for headings.",
    "feeling": "Analog, thoughtful, credible, teacher-like, shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original handwritten labels.",
    "Never copy the reference wording.",
    "Sketches must appear genuinely hand-drawn rather than vector-perfect.",
    "The final advertisement should feel like a photograph of a real educational sketch, not a digital design."
  ]
}

{
  "id": "myth_vs_fact",
  "name": "Myth vs Fact",
  "category": "Education / Objection Handling",
  "objective": "Analyze the uploaded product image and create a premium educational advertisement that directly dismantles a common misconception about the product category and replaces it with a factual insight supported by the uploaded product. Generate both the myth and fact automatically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Vertical split canvas. Left half warm cream or off-white. Right half deep forest green or a brand-appropriate accent color."
  },
  "scene": {
    "style": "Minimal editorial ecommerce advertisement inspired by premium wellness and skincare brands. Focus on typography contrast and product presentation.",
    "lighting": "Soft diffused studio lighting with subtle natural shadows."
  },
  "composition": {
    "trust_bar": {
      "placement": "Top center spanning both halves.",
      "elements": [
        "5-star rating graphic",
        "Rating value",
        "Review count",
        "Review platform"
      ],
      "instruction": "Generate believable social proof appropriate to the product."
    },
    "myth_side": {
      "placement": "Upper-left of the cream half.",
      "layout": "Small pill badge labeled 'Myth' followed by one short sentence stating a common misconception about the product category.",
      "typography": "Elegant serif in dark charcoal or black."
    },
    "fact_side": {
      "placement": "Upper-right of the dark green half.",
      "layout": "Small pill badge labeled 'Fact' followed by one short sentence correcting the myth in a factual, product-aligned way.",
      "typography": "Elegant serif in cream or white for contrast."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Bottom-right inside the dark green half, held naturally or floating with a soft realistic shadow.",
      "size": "Approximately 30% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    },
    "supporting_props": {
      "placement": "Bottom-left inside the cream half.",
      "instruction": "Add a small relevant supporting element such as an ingredient, badge, capsule or symbolic prop that visually reinforces the fact."
    },
    "clinical_badge": {
      "placement": "Bottom center where the two halves meet.",
      "style": "Small pill badge with text such as 'Clinically Studied', 'Third-Party Tested' or another believable credibility marker."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and category.",
      "Determine the target customer.",
      "Identify the most common misconception buyers have.",
      "Generate a factual correction that positions the uploaded product as the informed choice.",
      "Avoid unsupported medical or performance claims."
    ]
  },
  "design": {
    "style": "Luxury DTC editorial contrast composition.",
    "colors": "Warm cream and deep forest green (or another product-derived dark accent) with high-contrast serif typography.",
    "typography": "Elegant serif headlines with modern sans-serif secondary text.",
    "feeling": "Educational, credible, sophisticated, clarifying and premium."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original myth and fact copy.",
    "Never copy reference wording.",
    "Keep both statements short, factual and easy to scan.",
    "The final advertisement should feel like an educational fact-check rather than a hard sell."
  ]
}

{
  "id": "new_vs_old_label_comparison",
  "name": "New vs Old Label Comparison",
  "category": "Comparison / Ingredient Transparency",
  "objective": "Analyze the uploaded product image and create a highly authentic UGC-style advertisement that compares the ingredient label of a typical competitor to the ingredient label of the uploaded product. Highlight the differences with handwritten annotations to build trust and demonstrate transparency. Generate all copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Realistic tabletop, marble kitchen counter or plain surface photographed with a handheld smartphone camera."
  },
  "scene": {
    "style": "Authentic UGC comparison photograph that feels captured by a real customer rather than a designed advertisement.",
    "camera": "Slight overhead angle with subtle motion blur and imperfect framing.",
    "lighting": "Natural daylight with soft shadows."
  },
  "composition": {
    "label_display": {
      "layout": "Two ingredient labels placed side by side occupying the middle 70% of the frame. Left label represents a generic competitor product. Right label is derived from the uploaded product.",
      "instruction": "Zoom in tightly on the nutrition or ingredient panels so both are readable."
    },
    "annotations": {
      "left_label": "Red hand-drawn circles or rectangles marking artificial ingredients, fillers, seed oils or vague terms. Add small handwritten notes in red ink such as 'why is this here?' or 'processed'.",
      "right_label": "Green hand-drawn circles highlighting the uploaded product's clean ingredients. Add small handwritten notes in green ink such as 'natural', 'whole food' or 'minimal'."
    },
    "headline": {
      "placement": "Overlaid across the middle of the image between the two labels.",
      "style": "White rounded pill or transparent handwritten caption.",
      "template": "New {CATEGORY} vs old one I was using",
      "instruction": "Automatically infer the product category noun for the headline (e.g. protein, cream, coffee, cereal)."
    },
    "supporting_context": {
      "placement": "Bottom third.",
      "instruction": "Include one short first-person caption explaining why the customer switched, phrased casually as a personal observation."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and category.",
      "Determine the target customer.",
      "Infer the most common ingredient concerns in the category.",
      "Generate believable ingredient names for the competitor and the uploaded product without fabricating claims.",
      "Write conversational handwritten annotations that feel like a real customer discovery."
    ]
  },
  "design": {
    "style": "Native UGC ingredient comparison with light graphic annotation overlay.",
    "colors": "Neutral surface tones with red and green ink annotations for contrast.",
    "typography": "Handwritten ink script paired with a simple casual pill headline.",
    "feeling": "Honest, investigative, credible, transparent, and shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging and label exactly.",
    "Generate entirely original ingredient annotations and captions.",
    "Never copy reference wording.",
    "Never fabricate certifications or scientific claims.",
    "The final advertisement should feel like a real customer's comparison photo rather than a designed graphic."
  ]
}

{
  "id": "problem_vs_solution",
  "name": "Problem vs Solution",
  "category": "Problem → Solution",
  "objective": "Analyze the uploaded product image and create a bold direct-response advertisement that visually splits the customer's pain points from the uploaded product's benefits in a symmetrical two-panel comparison. Generate all copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Vertical split canvas. Left half dark moody purple, navy or charcoal representing the problem. Right half bright pink, coral or a saturated brand color representing the solution."
  },
  "scene": {
    "style": "Modern DTC promotional creative with bold color blocking and playful iconography.",
    "lighting": "Flat vibrant lighting with no depth on the left dark half, and clean commercial studio lighting on the right bright half."
  },
  "composition": {
    "left_panel": {
      "header": {
        "placement": "Top center of the left half.",
        "template": "The Problem",
        "typography": "Elegant serif in white or off-white."
      },
      "layout": "3-4 concise pain points arranged vertically. Each pain point is enclosed in a small rounded rectangular box with an accompanying frowning or negative emoji-style icon.",
      "instruction": "Generate customer frustrations that the uploaded product directly solves."
    },
    "right_panel": {
      "header": {
        "placement": "Top center of the right half.",
        "template": "The Solution",
        "typography": "Elegant serif matching the left header, color adjusted for contrast."
      },
      "subheader": {
        "placement": "Beneath the header.",
        "instruction": "Generate a short credibility line such as 'Over {N} Happy Customers' with a believable customer count."
      },
      "hero_product": {
        "source": "Uploaded product image.",
        "placement": "Centered vertically in the right half occupying approximately 45% of the panel height.",
        "preserve": [
          "Packaging",
          "Brand",
          "Colors",
          "Shape",
          "Label"
        ]
      },
      "benefit_icons": {
        "layout": "3-4 small circular ingredient or benefit icons floating around the product with short one-word labels."
      }
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the 3-4 biggest daily frustrations that the product resolves.",
      "Generate 3-4 short benefit descriptors positioning the product as the counterpoint.",
      "Avoid exaggerated medical claims."
    ]
  },
  "design": {
    "style": "Bold DTC creative with heavy color contrast between the two halves.",
    "colors": "Dark cool tone on the problem side and bright warm tone on the solution side, chosen to complement the uploaded product.",
    "typography": "Elegant serif headers combined with clean sans-serif body text.",
    "feeling": "Contrast-driven, emotional, transformative, decisive and conversion-focused."
  },
  "rules": [
    "Always use the uploaded product on the solution side.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original copy for both sides.",
    "Never copy the reference wording.",
    "Maintain strict visual symmetry between the two halves.",
    "The final advertisement should immediately dramatize the emotional shift from pain to relief."
  ]
}

{
  "id": "reddit_style_post",
  "name": "Reddit Style Post",
  "category": "Social Proof / Native UI",
  "objective": "Analyze the uploaded product image and create a scroll-stopping advertisement styled as an authentic Reddit post and top comment on the mobile Reddit dark mode interface. The post should ask a genuine question about the product's category and the top comment should organically recommend the uploaded product.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Realistic Reddit mobile app in dark mode filling the entire canvas with no decorative borders."
  },
  "scene": {
    "style": "Pixel-accurate Reddit mobile screenshot indistinguishable from an actual thread.",
    "lighting": "Flat mobile UI with no artificial effects."
  },
  "composition": {
    "status_bar": {
      "placement": "Very top.",
      "elements": [
        "Time",
        "Signal",
        "Wi-Fi",
        "Battery"
      ]
    },
    "post_header": {
      "placement": "Below the status bar.",
      "elements": [
        "Circular subreddit icon",
        "Generated subreddit name relevant to the product category",
        "Timestamp such as '5h'",
        "Follow button",
        "More options icon"
      ]
    },
    "post_title": {
      "placement": "Below the header.",
      "instruction": "Generate a genuine-sounding customer question describing frustration with the product category and asking for recommendations. Written in casual first-person tone.",
      "example_structure": "Spent {AMOUNT} on {CATEGORY} this year and felt nothing — anyone actually found something that works?"
    },
    "post_engagement": {
      "placement": "Below the post title.",
      "elements": [
        "Upvote count",
        "Comment count",
        "Share button"
      ]
    },
    "top_comment": {
      "placement": "Center of the screen inside a comment bubble.",
      "layout": "Circular avatar, generated username, small timestamp, then a multi-paragraph comment that genuinely recommends the uploaded product without sounding promotional.",
      "instruction": "Write 60-120 words explaining what the commenter tried before, why nothing worked, how they discovered the uploaded product, and the specific results. Include one soft disclaimer such as 'not sponsored' or 'ymmv' for authenticity."
    },
    "reply_indicators": {
      "placement": "Below the comment.",
      "elements": [
        "Upvote arrow",
        "Vote count",
        "Downvote arrow",
        "Reply button",
        "Share button"
      ]
    },
    "bottom_toolbar": {
      "placement": "Bottom of the screen.",
      "elements": [
        "Home",
        "Communities",
        "Create",
        "Chat",
        "Inbox"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and category.",
      "Determine the target customer.",
      "Generate a subreddit name that would credibly host the discussion.",
      "Write a first-person question that surfaces the exact frustration the product solves.",
      "Write a top comment recommendation that reads as authentic advice.",
      "Avoid overtly promotional language or unsupported claims."
    ]
  },
  "design": {
    "style": "Native Reddit dark mode interface mixed with subtle DTC advertising.",
    "colors": "Reddit dark mode charcoal background, white typography, muted grays and orange upvote accents.",
    "typography": "Reddit's IBM Plex or similar clean sans-serif with correct hierarchy for post title, comment body and metadata.",
    "feeling": "Authentic, community-driven, curiosity-driven, and highly scroll-stopping because it appears to be a real Reddit thread."
  },
  "rules": [
    "Always generate a realistic Reddit dark mode interface.",
    "Generate entirely original post and comment copy.",
    "Never copy reference wording.",
    "Never mention the uploaded product in the post title itself.",
    "The uploaded product should be introduced naturally within the top comment.",
    "Make the screenshot believable enough to be mistaken for a real Reddit thread."
  ]
}

{
  "id": "side_effect_stamp",
  "name": "Side Effect Stamp",
  "category": "Reverse Warning",
  "objective": "Analyze the uploaded product image and create a bold direct-response advertisement styled like a vintage warning label. Position an unexpected positive outcome of using the product as a humorous 'side effect' the customer should know about. Generate all copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Deep saturated red or maroon flat fill with a subtle grain texture and gentle vignette to evoke a vintage warning poster."
  },
  "scene": {
    "style": "Retro pharmacy warning label mixed with modern DTC promotional creative.",
    "lighting": "Flat lighting with a subtle spotlight highlighting the product for depth."
  },
  "composition": {
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Centered vertically and horizontally, occupying approximately 50% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Realistic product lighting with a soft ground shadow."
    },
    "stamp_overlay": {
      "placement": "Diagonally overlaid across the product at approximately -20 degrees.",
      "style": "Large uppercase 'SIDE EFFECT' text rendered in a distressed rubber-stamp texture with slight ink imperfections. Color should be cream, off-white or a light contrasting tone for readability against the red background.",
      "typography": "Heavy condensed sans-serif with an aged worn finish."
    },
    "brand_badge": {
      "placement": "Small circular seal in the upper-left corner near the product.",
      "instruction": "Include a subtle authenticity or approval badge appropriate to the product category."
    },
    "bottom_headline": {
      "placement": "Bottom third full width.",
      "layout": "Two stacked lines in bold uppercase serif or condensed sans-serif.",
      "template": "{UNEXPECTED_POSITIVE_OUTCOME} MAY DISAPPEAR",
      "instruction": "Generate a humorous but believable positive side effect of using the uploaded product, phrased as if it were a warning label (e.g. 'CRAVINGS & BELLY FAT MAY DISAPPEAR', 'BAD SKIN DAYS MAY DISAPPEAR')."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the biggest secondary benefit that would make the customer smile.",
      "Phrase the benefit as a mock warning label statement ending in 'MAY DISAPPEAR' or a similar structure.",
      "Avoid unsupported medical claims or fabricated statistics."
    ]
  },
  "design": {
    "style": "Vintage pharmacy warning meets modern DTC creative.",
    "colors": "Dominated by deep red with cream or off-white typography and one subtle accent from the uploaded product.",
    "typography": "Distressed rubber-stamp lettering for the headline with bold clean supporting text.",
    "feeling": "Playful, ironic, memorable, confident, and scroll-stopping."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate completely original side-effect copy.",
    "Never copy the reference wording.",
    "Maintain the diagonal 'SIDE EFFECT' stamp as the visual signature.",
    "The final advertisement should immediately invert the customer's expectation of a warning label."
  ]
}

{
  "id": "stat_headline",
  "name": "Stat Headline",
  "category": "Social Proof / Stat",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement anchored by one massive credibility-boosting statistic derived from the uploaded product. Position the number as the hero and the product as the proof point.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm muted olive green, sage or another editorial neutral tone with generous negative space."
  },
  "scene": {
    "style": "Minimal editorial ecommerce advertisement inspired by premium wellness and nutrition brands.",
    "lighting": "Soft diffused studio lighting with subtle natural shadows."
  },
  "composition": {
    "stat_headline": {
      "placement": "Upper-left occupying approximately 50% of the canvas width.",
      "typography": "Massive bold sans-serif number in cream or off-white with a subtle italic slant.",
      "instruction": "Generate one believable statistic between 70% and 95% that reflects a positive product outcome (repurchase rate, satisfaction rate, would-recommend rate)."
    },
    "subheadline": {
      "placement": "Directly beneath the statistic.",
      "typography": "Bold uppercase condensed sans-serif in cream.",
      "template": "WOULD {POSITIVE_ACTION}",
      "instruction": "Generate a short action such as 'WOULD BUY IT AGAIN', 'WOULD RECOMMEND', 'REORDER MONTHLY' based on the product category."
    },
    "benefit_tags": {
      "placement": "Beneath the subheadline.",
      "layout": "3 horizontally arranged rounded pill-shaped tags with checkmark icons and short benefit descriptors.",
      "instruction": "Generate 3 concise product benefits derived from the uploaded product."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Right side of the canvas occupying approximately 45% of the canvas height, angled slightly toward the camera.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Premium studio lighting with a soft ground shadow."
    },
    "credibility_footer": {
      "placement": "Bottom full width.",
      "instruction": "Generate a small line of supporting text such as 'Based on a survey of {N} customers who used {PRODUCT_CATEGORY} for {TIMEFRAME}. Results may vary.'"
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and category.",
      "Determine the target customer.",
      "Generate a believable satisfaction statistic that reflects real DTC benchmarks.",
      "Generate three concise benefit tags.",
      "Write a credibility disclaimer that feels honest and grounded.",
      "Avoid fabricated clinical claims."
    ]
  },
  "design": {
    "style": "Premium DTC editorial with an emphasis on typography.",
    "colors": "Warm olive or sage background with cream typography and one subtle accent from the uploaded product.",
    "typography": "Massive display sans-serif for the number paired with condensed uppercase secondary type.",
    "feeling": "Confident, credible, aspirational, editorial and highly scroll-stopping."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original statistics and copy.",
    "Never copy reference wording.",
    "Never fabricate clinical or medical results.",
    "The final advertisement should feel like a magazine editorial statistic rather than a hard sell."
  ]
}

{
  "id": "imessage_conversation",
  "name": "iMessage Conversation",
  "category": "Native UI / Curiosity",
  "objective": "Analyze the uploaded product image and create a realistic iMessage screenshot that shows a natural conversation between two people organically discussing the uploaded product. The exchange should feel candid rather than scripted while making the product the emotional payoff of the conversation.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Full pixel-accurate iPhone iMessage interface filling the entire canvas with no decorative borders."
  },
  "scene": {
    "style": "Highly realistic iOS Messages screenshot indistinguishable from an actual conversation.",
    "lighting": "Flat mobile UI with no artificial effects.",
    "authenticity": "Every interface element should closely resemble iOS including the status bar, contact header, chat bubbles, timestamps, typing indicator and keyboard."
  },
  "composition": {
    "status_bar": {
      "placement": "Very top.",
      "elements": [
        "Time",
        "Signal",
        "Wi-Fi",
        "Battery"
      ]
    },
    "contact_header": {
      "placement": "Below the status bar.",
      "elements": [
        "Back arrow",
        "Circular contact avatar with initials",
        "Contact name generated relevant to the story",
        "FaceTime icon"
      ]
    },
    "conversation": {
      "layout": "5-8 alternating message bubbles between two people, with gray incoming bubbles on the left and blue outgoing bubbles on the right. Include realistic timestamps and read receipts.",
      "instruction": "Generate a candid exchange where one person is dealing with the problem the uploaded product solves. The other person naturally reveals the product as a recommendation. End with a punchline, joke, emoji reaction or memorable line that gives the conversation a payoff."
    },
    "typing_indicator": {
      "placement": "Below the final message.",
      "instruction": "Optionally include a subtle typing indicator dot animation for authenticity."
    },
    "keyboard_hint": {
      "placement": "Bottom of the screen.",
      "elements": [
        "Text input field",
        "Partially visible iOS keyboard peeking from the bottom"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Generate two relatable characters relevant to the story.",
      "Write a natural conversation that surfaces the product's benefit organically.",
      "Include one memorable punchline or emotional beat at the end.",
      "Avoid overly promotional language or unsupported claims."
    ]
  },
  "design": {
    "style": "Native iOS interface with pixel-perfect Apple-inspired UI.",
    "colors": "iOS default palette with white background, blue and gray chat bubbles, subtle system grays and blue accents.",
    "typography": "Apple SF Pro style typography with native spacing and hierarchy.",
    "feeling": "Authentic, familiar, story-driven, and highly scroll-stopping because it appears to be a real text exchange."
  },
  "rules": [
    "Always generate a realistic iOS Messages interface.",
    "Generate entirely original conversation copy.",
    "Never copy reference wording.",
    "Never mention the uploaded product's brand until the payoff of the conversation.",
    "Make the screenshot believable enough to be mistaken for a real conversation.",
    "The uploaded product should be introduced naturally within the story."
  ]
}

{
  "id": "text_on_skin",
  "name": "Text on Skin",
  "category": "UGC / Testimonial",
  "objective": "Analyze the uploaded product image and create a raw UGC-style advertisement where the customer's benefit is handwritten in marker directly onto human skin. The visual should feel personal, authentic and intimate while the uploaded product is held nearby as proof.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm neutral surface such as wooden floor, tiled bathroom or plain textile that frames the close-up body shot."
  },
  "scene": {
    "style": "Close-up UGC photograph that feels captured by a real customer showing before-and-after body proof.",
    "camera": "Handheld smartphone at an intimate close range focusing on a specific body part.",
    "lighting": "Soft natural window light with warm skin tones and gentle shadows."
  },
  "composition": {
    "body_part": {
      "instruction": "Automatically select the body part most relevant to the uploaded product category, such as foot for joint or nerve support, face for skincare, stomach for digestion, hand for nails or scalp for hair.",
      "framing": "The chosen body part occupies the majority of the frame with realistic skin texture and natural imperfections."
    },
    "handwritten_text": {
      "placement": "Written directly across the visible skin.",
      "style": "Bold uppercase handwritten marker in dark brown, black or a color complementary to skin tone.",
      "template": "NO MORE {PAIN_POINT}",
      "instruction": "Generate a short 3-6 word statement expressing relief from the biggest pain point solved by the uploaded product."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Held in the frame by the other hand, entering from the top-right or side, occupying approximately 25-30% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Matching the natural window light on the body."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Choose the most relevant body part for the demonstration.",
      "Infer the single biggest relief the customer would express in their own words.",
      "Write the on-skin caption as if the customer wrote it themselves.",
      "Avoid unsupported medical or performance claims."
    ]
  },
  "design": {
    "style": "Raw UGC body demonstration with no graphic design overlay.",
    "colors": "Natural skin tones with one dark marker color for the writing.",
    "typography": "Human handwritten marker script only. No digital typography.",
    "feeling": "Personal, intimate, real, undeniable and highly credible."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original on-skin captions.",
    "Never copy reference wording.",
    "The handwritten text must appear painted or drawn directly on real skin, not overlaid digitally.",
    "The final advertisement should feel like a customer's raw before-and-after proof photo."
  ]
}

{
  "id": "tier_list_ranking",
  "name": "Tier List Ranking",
  "category": "Comparison / Ranking",
  "objective": "Analyze the uploaded product image and create a scroll-stopping advertisement styled as a color-coded S/A/B/C tier list ranking items in the product's category. Position the uploaded product either at the top of the S tier or as the highlighted 'meta pick' summary below the chart.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Dark charcoal or black flat background with generous padding to make the tier chart pop."
  },
  "scene": {
    "style": "Bold gaming and internet meme aesthetic adapted into a DTC advertisement.",
    "lighting": "Flat vibrant lighting with clean edges."
  },
  "composition": {
    "headline": {
      "placement": "Top center.",
      "template": "RANKING {CATEGORY_ITEMS}",
      "typography": "Bold uppercase sans-serif in white."
    },
    "tier_chart": {
      "layout": "Vertical stack of 4 color-coded rows labeled S, A, B and C from top to bottom.",
      "colors": "S row bright red, A row orange, B row yellow-green and C row blue.",
      "row_content": "Each row contains 2-4 realistic product or ingredient thumbnails photographed on a clean background with short labels beneath each item.",
      "instruction": "Generate believable items commonly compared in the product's category, ranked according to real-world quality perceptions. Do not include the uploaded product inside any tier row."
    },
    "hero_product_callout": {
      "placement": "Bottom third of the canvas beneath the tier chart.",
      "layout": "A bright colored banner with a short summary statement about the uploaded product being the top-tier choice, followed by the uploaded product photographed prominently.",
      "template": "The {SUPERLATIVE_CATEGORY_PHRASE} now in {PRODUCT_FORMAT}.",
      "instruction": "Generate a phrase that positions the uploaded product as the definitive winner beyond the tier chart, such as 'The most iron-rich food now in a tasteless capsule.'"
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Bottom-right corner beside or below the callout banner.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Generate 8-14 realistic items that customers would compare in this category.",
      "Rank the items believably across S, A, B and C tiers.",
      "Generate a headline summarizing the uploaded product's positioning above all tiers.",
      "Avoid disparaging any specific real brands by name."
    ]
  },
  "design": {
    "style": "Gaming tier chart aesthetic mixed with modern DTC creative.",
    "colors": "Dark background with vibrant red, orange, yellow-green and blue tier rows.",
    "typography": "Bold uppercase sans-serif for tier labels and headlines with clean sans-serif for item captions.",
    "feeling": "Playful, opinionated, authoritative, meme-native and scroll-stopping."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original rankings and headline copy.",
    "Never copy reference wording.",
    "Never name specific real competitor brands inside the tier rows.",
    "The uploaded product must sit outside the tier system as the meta pick that transcends the chart."
  ]
}

{
  "id": "transformation_timeline",
  "name": "Transformation Timeline",
  "category": "Before / After / Results",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement showing a customer's progressive transformation across three time intervals after starting the uploaded product. Generate all timeline copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm nude, blush pink or soft cream flat background with generous negative space."
  },
  "scene": {
    "style": "Minimal editorial DTC advertisement with a sequential timeline structure.",
    "lighting": "Soft diffused studio lighting with subtle natural shadows."
  },
  "composition": {
    "timeline_sections": {
      "layout": "Three vertically stacked sections of equal height, each labeled 'After 7 days', 'After 14 days' and 'After 30 days'. Separate each section with a subtle horizontal divider.",
      "section_content": "Each section contains a short section header, a 2-3 line description of the progressive improvement and one small supporting visual such as an illustration, symbol or cropped product photo relevant to the milestone.",
      "instruction": "Generate believable stage-by-stage improvements that reflect realistic timelines for the uploaded product's benefit. Language should feel like a personal diary entry rather than a marketing claim."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Optional small product placement inside the final 'After 30 days' section or at the very bottom of the canvas.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer three realistic progressive milestones that a real customer would notice at 7, 14 and 30 days.",
      "Write each milestone as a short first-person observation.",
      "Avoid guaranteed outcomes, medical claims and fabricated results."
    ]
  },
  "design": {
    "style": "Premium wellness editorial with an emphasis on typography and negative space.",
    "colors": "Warm nude and blush palette with dark serif typography.",
    "typography": "Elegant serif section headers paired with clean editorial body copy.",
    "feeling": "Hopeful, aspirational, honest, sequential and premium."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original timeline copy.",
    "Never copy reference wording.",
    "Never fabricate medical results or unsupported claims.",
    "The final advertisement should feel like a real customer's transformation journal."
  ]
}

{
  "id": "trustpilot_reviews_overlay",
  "name": "Trustpilot Reviews Overlay",
  "category": "Social Proof",
  "objective": "Analyze the uploaded product image and create a scroll-stopping advertisement that overlays 2-3 authentic-looking Trustpilot review cards on top of a relevant lifestyle photograph of the uploaded product in use. Generate believable reviews dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Realistic lifestyle photograph relevant to the uploaded product such as a kitchen counter, factory floor, gym bag or bathroom shelf showing the product being used or stored."
  },
  "scene": {
    "style": "Editorial UGC lifestyle photograph with layered review card overlay.",
    "lighting": "Natural ambient lighting appropriate to the setting."
  },
  "composition": {
    "top_headline": {
      "placement": "Very top of the canvas.",
      "layout": "White rounded pill or clean caption.",
      "instruction": "Generate a short conversational headline such as 'Feel good in your own skin' or another emotionally resonant single-line hook aligned with the product's benefit."
    },
    "review_cards": {
      "layout": "2-3 individual Trustpilot-style review cards stacked or slightly offset across the middle of the canvas, each showing five green stars, a bold review title, 2-3 lines of review body text and a small reviewer name with a verified badge.",
      "style": "White rounded cards with subtle drop shadows to feel elevated over the background photo.",
      "instruction": "Generate distinctly different reviews that highlight different benefits and use different tones (grateful, enthusiastic, matter-of-fact)."
    },
    "background_product": {
      "source": "Uploaded product image.",
      "placement": "Subtly integrated into the lifestyle background photograph, either being used or resting naturally within the scene.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Generate 2-3 believable reviews that each highlight a different benefit.",
      "Vary tone, sentence structure and reviewer names for realism.",
      "Avoid exaggerated claims, fake statistics or fabricated certifications."
    ]
  },
  "design": {
    "style": "Native lifestyle photograph combined with Trustpilot-inspired review overlays.",
    "colors": "Natural photographic tones with clean white review cards and Trustpilot green star accents.",
    "typography": "Clean modern sans-serif matching Trustpilot's brand feel.",
    "feeling": "Trustworthy, authentic, relatable, credible and scroll-stopping."
  },
  "rules": [
    "Always use the uploaded product in the background photo.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original review copy.",
    "Never copy reference wording.",
    "Never fabricate certifications or clinical claims.",
    "The final advertisement should feel like real reviews layered over a real customer's lifestyle moment."
  ]
}

{
  "id": "us_vs_them_receipt",
  "name": "Us vs Them Receipt Comparison",
  "category": "Comparison",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement that visually compares a bloated competitor experience with the streamlined uploaded product experience by displaying two side-by-side receipts or order summaries. Generate all copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm neutral surface such as marble counter, wooden table or clean linen photographed from above."
  },
  "scene": {
    "style": "Editorial flat lay ecommerce advertisement with two paper documents held in hand.",
    "lighting": "Soft natural daylight with realistic shadows."
  },
  "composition": {
    "headline": {
      "placement": "Top center.",
      "template": "Simplify your {CATEGORY_ROUTINE}.",
      "typography": "Elegant serif in dark charcoal."
    },
    "documents": {
      "layout": "Two matching paper receipts or itemized lists held side by side by hands entering from the bottom of the frame.",
      "left_document": {
        "title": "Generated as 'Your Monthly {COMPETITOR_ROUTINE} Order' or a similar descriptor.",
        "content": "Long itemized list of 6-10 line items with escalating prices and a large total, representing the bloated old way."
      },
      "right_document": {
        "title": "Generated as 'Your Monthly {UPLOADED_PRODUCT_ROUTINE} Order' or similar.",
        "content": "Short itemized list of 1-3 line items with a smaller total, representing the streamlined new way with the uploaded product."
      }
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Small photo overlaid on the right document or resting on the surface between the two documents.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    },
    "supporting_footer": {
      "placement": "Bottom.",
      "instruction": "Generate a short caption reinforcing the total savings and simplification benefit."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and category.",
      "Determine the target customer.",
      "Generate a realistic list of items and prices representing the fragmented old routine.",
      "Generate a shorter simplified list representing the uploaded product's consolidation of that routine.",
      "Avoid naming specific real competitor brands."
    ]
  },
  "design": {
    "style": "Premium editorial DTC comparison flat lay.",
    "colors": "Warm neutrals with off-white paper receipts and dark serif typography.",
    "typography": "Elegant serif headline paired with monospace or receipt-style body text.",
    "feeling": "Clarifying, transparent, financially motivating, calm and premium."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original receipt content and captions.",
    "Never copy reference wording.",
    "Never name specific real competitor brands.",
    "The final advertisement should immediately communicate savings and simplification."
  ]
}

{
  "id": "us_vs_us_variant_comparison",
  "name": "Us vs Us Variant Comparison",
  "category": "Comparison / Upsell",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement that compares two variants of the same brand's product line side by side. Position each variant as the perfect fit for a slightly different customer moment. Generate all comparison copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Split vertical canvas with two matching mint, teal or soft brand-appropriate tones separated by a thin vertical line."
  },
  "scene": {
    "style": "Modern DTC ecommerce comparison creative with symmetrical composition.",
    "lighting": "Clean commercial studio lighting on both halves with matching shadows for symmetry."
  },
  "composition": {
    "vs_pill": {
      "placement": "Centered vertically and horizontally across the seam between both halves.",
      "style": "Small circular or pill-shaped badge with 'VS' in bold typography.",
      "color": "Contrasting accent color for visibility."
    },
    "headers": {
      "placement": "Top center of each half.",
      "typography": "Elegant serif in dark type.",
      "template": "Us vs Us",
      "instruction": "Both halves are labeled 'Us' to reinforce that both variants belong to the same brand."
    },
    "left_variant": {
      "hero_product": {
        "source": "Uploaded product image or clearly indicated first variant.",
        "placement": "Centered vertically in the left half occupying approximately 40% of the panel height.",
        "preserve": [
          "Packaging",
          "Brand",
          "Colors",
          "Shape",
          "Label"
        ]
      },
      "benefit_list": {
        "layout": "4 concise bullet points beneath the product describing the variant's ideal moment or use case.",
        "instruction": "Generate benefits framed around when and why this specific variant is best."
      }
    },
    "right_variant": {
      "hero_product": {
        "source": "Second variant of the same product line generated based on the uploaded product's brand and category.",
        "placement": "Centered vertically in the right half occupying approximately 40% of the panel height.",
        "preserve": [
          "Brand consistency with the uploaded product"
        ]
      },
      "benefit_list": {
        "layout": "4 concise bullet points beneath the second variant describing its distinct use case.",
        "instruction": "Generate benefits framed around a different moment or need."
      }
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Infer a believable second variant from the same brand line.",
      "Determine the two distinct customer moments or needs each variant serves.",
      "Generate 4 benefit points per variant that make the choice feel like a lifestyle preference rather than a downgrade.",
      "Avoid disparaging either variant."
    ]
  },
  "design": {
    "style": "Modern DTC symmetrical comparison creative.",
    "colors": "Matching mint or teal tones on both halves with dark typography and one contrasting VS badge.",
    "typography": "Elegant serif headers paired with clean sans-serif body copy.",
    "feeling": "Balanced, considered, premium, calm and lifestyle-oriented."
  },
  "rules": [
    "Always use the uploaded product on one side.",
    "Generate a believable brand-consistent second variant for the opposite side.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original comparison copy.",
    "Never copy reference wording.",
    "The final advertisement should feel like a brand invitation to choose your own moment rather than a competitive smackdown."
  ]
}

{
  "id": "venn_diagram_duo",
  "name": "Venn Diagram Duo",
  "category": "Educational / Bundle",
  "objective": "Analyze the uploaded product image and create a premium editorial advertisement that presents the product line as the perfect intersection of two complementary ingredients or benefits, visualized as a Venn diagram or two angled product jars meeting in the middle. Generate all labels dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm off-white or cream background with abundant negative space."
  },
  "scene": {
    "style": "Minimal editorial DTC advertisement inspired by premium wellness and beauty brands.",
    "lighting": "Soft diffused studio lighting with realistic ground shadows beneath both products."
  },
  "composition": {
    "headline": {
      "placement": "Top center.",
      "template": "{CATEGORY_BENEFIT} is 50/50. Now your {CATEGORY} is, too.",
      "typography": "Elegant serif in dark charcoal.",
      "instruction": "Automatically generate the category benefit phrase and category noun based on the uploaded product (e.g. 'Fertility is 50/50. Now your supplements are, too.')."
    },
    "duo_display": {
      "layout": "Two identical-looking product jars or complementary components photographed side by side, angled slightly toward each other so they form a mirrored pair. Small labels above each product describe the two complementary ingredients or benefits.",
      "instruction": "Generate two labels that represent the two halves of the benefit, such as 'Egg' and 'Sperm', 'Day' and 'Night', 'Cleanser' and 'Moisturizer'.",
      "hero_product": {
        "source": "Uploaded product image.",
        "placement": "Use the uploaded product as one of the two jars. Generate the second complementary jar consistent with the same brand aesthetic.",
        "preserve": [
          "Packaging",
          "Brand",
          "Colors",
          "Shape",
          "Label"
        ]
      }
    },
    "duo_name": {
      "placement": "Bottom center beneath the two products.",
      "template": "{LABEL_A} + {LABEL_B} {DUO_DESCRIPTOR}",
      "typography": "Elegant serif in dark charcoal.",
      "instruction": "Generate the duo name based on the two labels above (e.g. 'Egg + Sperm Support Duo')."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Identify the natural complementary benefit or ingredient that pairs with the uploaded product.",
      "Generate a headline framing the benefit as a 50/50 partnership.",
      "Generate short labels and a duo name.",
      "Avoid unsupported medical or scientific claims."
    ]
  },
  "design": {
    "style": "Premium editorial wellness advertisement.",
    "colors": "Warm cream background with dark serif typography and product-appropriate accent colors on the two jars.",
    "typography": "Elegant serif for both headline and duo name with generous letter spacing.",
    "feeling": "Balanced, thoughtful, inclusive, romantic-adjacent and premium."
  },
  "rules": [
    "Always use the uploaded product as one of the two jars.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original labels and duo copy.",
    "Never copy reference wording.",
    "The two products should feel like siblings from the same brand family, not competitors.",
    "The final advertisement should communicate the concept of a natural complementary partnership."
  ]
}

{
  "id": "were_sorry_apology",
  "name": "We're Sorry Apology",
  "category": "Emotional / Urgency",
  "objective": "Analyze the uploaded product image and create a scroll-stopping direct-response advertisement styled as a public apology from the brand for underestimating demand or running out of stock. Position the apology as a subtle flex that ends with a discount to make things right. Generate all copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Bright saturated flat-fill color such as fresh green, vibrant orange or a bold brand-derived tone."
  },
  "scene": {
    "style": "Editorial DTC promotional creative that feels like an in-app announcement or hand-drawn note.",
    "lighting": "Flat colorful lighting with a subtle product shadow."
  },
  "composition": {
    "headline": {
      "placement": "Top center.",
      "template": "WE'RE SO SORRY!",
      "typography": "Massive bold uppercase display serif or sans-serif in white or cream with a subtle drop shadow."
    },
    "apology_body": {
      "placement": "Center of the canvas beneath the headline.",
      "instruction": "Write a friendly first-person apology of 4-6 short sentences explaining that the brand underestimated demand or ran out of a limited edition. Reference how many customers ordered, mention the specific challenge and end with an apology for anyone who missed out.",
      "typography": "Clean sans-serif in white with generous line spacing."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Bottom-right corner overlapping the apology copy.",
      "size": "Approximately 30-35% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Realistic product lighting with a soft ground shadow."
    },
    "make_good_offer": {
      "placement": "Bottom left beneath the apology body.",
      "style": "Bright yellow highlighter-style callout band.",
      "instruction": "Generate a compensatory offer such as 'Get up to X% off + FREE {ITEM} on your first order.'"
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer a believable reason the brand may have underestimated demand (viral moment, seasonal spike, limited edition).",
      "Write the apology in the brand's friendly voice.",
      "Generate a make-good discount that feels believable.",
      "Avoid fabricating specific inventory numbers or false urgency."
    ]
  },
  "design": {
    "style": "Bright DTC apology poster inspired by cereal boxes and playful ecommerce brands.",
    "colors": "One saturated background color with white typography and one yellow accent for the offer.",
    "typography": "Massive display headline paired with friendly conversational body text.",
    "feeling": "Warm, humble, transparent, funny and softly urgent."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original apology and offer copy.",
    "Never copy reference wording.",
    "Never fabricate specific misleading inventory numbers.",
    "The final advertisement should feel like a heartfelt brand note that also happens to include a discount."
  ]
}

{
  "id": "whiteboard_explainer",
  "name": "Whiteboard Explainer",
  "category": "Educational Sketch",
  "objective": "Analyze the uploaded product image and create an educational advertisement styled as a marker-drawn explainer sketch on a physical whiteboard mounted on a wall. The whiteboard compares two scenarios and positions the uploaded product as the smarter choice. Generate all whiteboard content dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Realistic living space with the whiteboard mounted on a plain wall. Include a small shelf, counter or piece of furniture below the whiteboard where the product can sit."
  },
  "scene": {
    "style": "Editorial photograph of a physical whiteboard demonstration in a real room.",
    "camera": "Straight-on eye-level shot capturing the whiteboard and the surface below it.",
    "lighting": "Warm indoor lighting with realistic reflections on the whiteboard surface."
  },
  "composition": {
    "whiteboard_frame": {
      "placement": "Centered vertically in the upper 60% of the canvas.",
      "style": "Real rectangular whiteboard with a visible aluminum or wooden frame, dry-erase marker tray at the bottom and subtle reflections."
    },
    "whiteboard_headline": {
      "placement": "Top center of the whiteboard.",
      "template": "{BENEFIT_STATEMENT}. Try it risk-free.",
      "typography": "Bold handwritten uppercase marker in black or blue."
    },
    "comparison_diagram": {
      "layout": "Two side-by-side illustrated figures or diagrams drawn in marker on the whiteboard. Left labeled 'On {ALTERNATIVE}' shows the undesired outcome. Right labeled 'On {UPLOADED_PRODUCT_APPROACH}' shows the desired outcome. Use simple stick figures, silhouettes or body diagrams appropriate to the product category.",
      "instruction": "Generate labels and arrows that clearly demonstrate the difference between the two approaches."
    },
    "annotations": {
      "instruction": "Add short handwritten marker annotations pointing to key differences, such as 'Fat', 'Muscle', 'Energy', 'Hair', 'Skin' or another product-relevant term."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Resting on the shelf, counter or piece of furniture directly below the whiteboard, occupying approximately 20% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the most common alternative approach customers currently use.",
      "Generate a comparison headline and labels that clearly favor the uploaded product's approach.",
      "Avoid unsupported medical claims or fabricated statistics."
    ]
  },
  "design": {
    "style": "Analog whiteboard educational photograph mixed with DTC advertising.",
    "colors": "White whiteboard surface with black, red and blue marker illustrations. Warm neutral room tones behind.",
    "typography": "Realistic marker handwriting for all whiteboard content.",
    "feeling": "Educational, credible, casual, teacher-like and shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original whiteboard content.",
    "Never copy reference wording.",
    "The whiteboard illustrations must appear genuinely hand-drawn in marker rather than digitally clean.",
    "The final advertisement should feel like a candid photograph of someone's real explainer whiteboard."
  ]
}

{
  "id": "x_reasons_why",
  "name": "X Reasons Why",
  "category": "Benefit Stack",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement that presents 4-5 numbered reasons the uploaded product genuinely works. The product should sit at the visual center with the reasons floating around it. Generate all reasons dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm cream or beige textured background with subtle vignette and generous negative space."
  },
  "scene": {
    "style": "Premium DTC editorial creative that feels like a magazine ad.",
    "lighting": "Soft diffused studio lighting with realistic ground shadow beneath the product."
  },
  "composition": {
    "headline": {
      "placement": "Top center.",
      "template": "{N} REASONS THIS ACTUALLY WORKS",
      "typography": "Massive bold display serif with the number as the visual anchor. Split the headline across two lines for maximum impact.",
      "instruction": "Generate a small subheadline underneath such as a brand tagline or category context."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Centered vertically and horizontally, occupying approximately 45% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ],
      "lighting": "Premium studio lighting with realistic ground shadow."
    },
    "reason_bullets": {
      "layout": "4-5 short benefit statements arranged around the product. Place two on the left of the product and two on the right, with an optional fifth beneath. Each bullet has a small circular icon or checkmark and a short one-line description.",
      "instruction": "Generate concise, believable reasons the product delivers on its promise. Each reason should read like a mini benefit statement rather than a feature."
    },
    "background_lifestyle": {
      "placement": "Faded lifestyle imagery of the target customer positioned in the far background beneath the vignette.",
      "instruction": "Include a subtle lifestyle image that reinforces the customer's world."
    },
    "footer_bar": {
      "placement": "Bottom.",
      "layout": "Bold brand tagline or short marketing phrase in uppercase serif.",
      "instruction": "Generate a short tagline aligned with the brand's positioning."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the 4-5 most compelling reasons this product works.",
      "Generate a short brand tagline for the footer.",
      "Avoid exaggerated medical claims or fabricated statistics."
    ]
  },
  "design": {
    "style": "Premium magazine editorial advertisement.",
    "colors": "Warm cream and beige background with dark serif typography and subtle accent color from the uploaded product.",
    "typography": "Massive display serif for the headline paired with clean sans-serif body text.",
    "feeling": "Editorial, credible, structured, aspirational and shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original reasons and taglines.",
    "Never copy reference wording.",
    "The final advertisement should feel like a magazine ad with the product at its literal center."
  ]
}

{
  "id": "x_signs_checklist",
  "name": "X Signs Checklist",
  "category": "Problem Awareness / Checklist",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement that lists 8-10 signs the customer needs the uploaded product, styled as a personal symptom or warning checklist with a clear CTA. Generate all signs dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Warm cream or off-white background with generous negative space and a subtle vignette."
  },
  "scene": {
    "style": "Minimal editorial DTC advertisement inspired by premium wellness and lifestyle brands.",
    "lighting": "Soft diffused studio lighting."
  },
  "composition": {
    "headline": {
      "placement": "Top center.",
      "template": "{N} SIGNS You're {PROBLEM_STATE}",
      "typography": "Massive bold display serif with the number as the visual anchor and 'SIGNS' emphasized. Second line in italic serif for contrast.",
      "instruction": "Generate a number between 7 and 12 and a short problem state phrase relevant to the uploaded product's category."
    },
    "sign_list": {
      "layout": "Numbered vertical list of 8-10 signs, each starting with the number, a bold short sign name, an em-dash and a short parenthetical elaboration.",
      "instruction": "Generate believable everyday signs the customer would recognize in themselves. Written in a warm second-person voice such as 'Always feeling tired'."
    },
    "cta_button": {
      "placement": "Bottom center beneath the list.",
      "style": "Bright colored rounded rectangular button in an accent color drawn from the uploaded product.",
      "instruction": "Generate a short action-oriented CTA such as 'Click Here for Your {SOLUTION}.'"
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Bottom-right corner beside or slightly behind the CTA, occupying approximately 20% of the canvas height.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer 8-10 believable signs the customer needs the product.",
      "Write each sign in warm relatable everyday language.",
      "Generate a CTA that promises the solution.",
      "Avoid medical diagnoses or fabricated statistics."
    ]
  },
  "design": {
    "style": "Premium editorial wellness advertisement.",
    "colors": "Warm cream background with dark serif typography and one accent color for the CTA.",
    "typography": "Massive display serif headline paired with clean sans-serif body text.",
    "feeling": "Empathetic, informative, credible, aspirational and premium."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original signs and CTA.",
    "Never copy reference wording.",
    "Never fabricate medical claims.",
    "The final advertisement should feel like a diagnostic checklist that leaves the reader wanting to try the product."
  ]
}

{
  "id": "you_can_avoid_switch",
  "name": "You Can Avoid the Switch",
  "category": "Comparison / Switch Pitch",
  "objective": "Analyze the uploaded product image and create a premium direct-response advertisement split into two panels. The left panel shows a common competitor experience with a circled customer complaint. The right panel presents the uploaded product as the clean alternative with clear benefits. Generate all copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Split vertical canvas. Left half warm cream or off-white. Right half muted mint, teal or brand-derived accent."
  },
  "scene": {
    "style": "Modern DTC comparison creative with symmetrical composition.",
    "lighting": "Clean commercial studio lighting on both halves with matching shadows for symmetry."
  },
  "composition": {
    "left_panel": {
      "header": {
        "placement": "Top of the left half.",
        "template": "You Can Easily Avoid This",
        "typography": "Elegant serif in dark charcoal."
      },
      "content": "Screenshot-style rendering of a fake competitor review or complaint card in the center. Include a circled or arrow-highlighted phrase that captures the pain point.",
      "generic_product": "Generate a generic competitor product image, blurred or lightly rendered, sitting behind the review card."
    },
    "right_panel": {
      "header": {
        "placement": "Top of the right half.",
        "template": "Switch to {UPLOADED_PRODUCT_CATEGORY}",
        "typography": "Elegant serif in cream or white for contrast."
      },
      "hero_product": {
        "source": "Uploaded product image.",
        "placement": "Center of the right half occupying approximately 45% of the panel height.",
        "preserve": [
          "Packaging",
          "Brand",
          "Colors",
          "Shape",
          "Label"
        ]
      },
      "benefit_bullets": {
        "layout": "3 checkmarked benefit lines beneath the product.",
        "instruction": "Generate 3 short benefits that directly counter the pain point highlighted on the left."
      },
      "trust_callout": {
        "placement": "Small floating badge overlapping the product.",
        "instruction": "Generate a short credibility tag such as 'Clinically Proven', 'No Side Effects', or another believable trust marker."
      }
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Infer the most common competitor complaint in the category.",
      "Generate 3 benefits that specifically resolve that complaint.",
      "Avoid naming specific real competitor brands.",
      "Avoid unsupported medical claims."
    ]
  },
  "design": {
    "style": "Modern DTC symmetrical comparison creative.",
    "colors": "Warm cream on the left and muted mint or teal on the right, with dark serif typography.",
    "typography": "Elegant serif headers paired with clean sans-serif body copy.",
    "feeling": "Contrast-driven, decisive, clarifying, credible and premium."
  },
  "rules": [
    "Always use the uploaded product on the right side.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original comparison copy.",
    "Never copy reference wording.",
    "Never name specific real competitor brands.",
    "The final advertisement should immediately position the uploaded product as the obvious switch."
  ]
}

{
  "id": "zero_star_sarcastic_review",
  "name": "Zero Star Sarcastic Review",
  "category": "Reverse Testimonial / Humor",
  "objective": "Analyze the uploaded product image and create a scroll-stopping direct-response advertisement styled as a mock 'zero star' negative review that is actually a hidden brag about how good the uploaded product is. Generate all sarcastic review copy dynamically.",
  "canvas": {
    "aspect_ratio": "9:16",
    "background": "Soft pastel pink, lavender or a bright playful color aligned with the uploaded product's brand vibe."
  },
  "scene": {
    "style": "Playful editorial DTC creative with a strong sense of humor.",
    "lighting": "Bright flat lighting with a subtle product highlight."
  },
  "composition": {
    "star_display": {
      "placement": "Top center.",
      "layout": "Five outlined star icons, all unfilled, positioned above the headline.",
      "style": "Simple outline stars in a soft dark tone."
    },
    "headline": {
      "placement": "Directly beneath the empty stars.",
      "template": "0 STARS",
      "typography": "Massive bold display serif in dark charcoal or brown."
    },
    "sarcastic_review": {
      "placement": "Center of the canvas beneath the headline.",
      "instruction": "Write a 30-60 word mock complaint that is secretly a compliment about how effective the product is. Voice it in casual first-person with quotation marks. Example structure: 'I can't even walk down the street without people complimenting me on how {BENEFIT}. Super annoying!'",
      "typography": "Clean serif or handwritten script for a personal review feel."
    },
    "reviewer_name": {
      "placement": "Directly beneath the review body.",
      "instruction": "Generate a first name and last initial that feels playful and authentic."
    },
    "hero_product": {
      "source": "Uploaded product image.",
      "placement": "Bottom center. Show 2-3 copies of the uploaded product arranged in a slight fan or row.",
      "preserve": [
        "Packaging",
        "Brand",
        "Colors",
        "Shape",
        "Label"
      ]
    },
    "brand_footer": {
      "placement": "Bottom.",
      "instruction": "Optional small brand label or playful tagline in bold uppercase serif."
    }
  },
  "copy_generation": {
    "reasoning": [
      "Identify the uploaded product and its category.",
      "Determine the target customer.",
      "Identify the biggest benefit that would be worth complaining about ironically.",
      "Write a mock complaint that pretends to be annoyed by that benefit.",
      "Avoid unsupported medical or performance claims."
    ]
  },
  "design": {
    "style": "Playful DTC creative with soft pastel color blocking.",
    "colors": "Pastel background with dark serif typography and one contrasting accent tone.",
    "typography": "Massive display serif headline paired with soft script or serif body copy.",
    "feeling": "Confident, ironic, witty, memorable and highly shareable."
  },
  "rules": [
    "Always use the uploaded product.",
    "Preserve the uploaded packaging exactly.",
    "Generate entirely original sarcastic review copy.",
    "Never copy reference wording.",
    "The complaint must clearly be a positive benefit in disguise.",
    "The final advertisement should immediately make the viewer smile before recognizing the flex."
  ]
}